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April 5, 2016

To Build A Website or Not to Build a Website? That is the Question

When it comes to building websites, it can be difficult to know where to start. For some help on this, this post aims to provide a better deeper understanding on what websites can do for you. Check them out and you will see why it isn’t that hard to answer the titular question.

Build a Website if You Want More Control over Your Brand’s Marketing Efforts

By now, you should already be aware of the distribution capabilities of many popular social media platforms. With these potent marketing tools, you can display your content in a branded and well-marketed environment. However, there’s a catch. Most of your images, the background color, cropping and sizing features are constrained or controlled by a third-party platform. This means some parameters will inevitably conflict with how you want your content to appear. With your own website, these issues are non-existent.

Don’t Build a Website if You Don’t Want Your Business to Be Available 24/7

A website ensures a company’s accessibility around the clock. While usual working hours are between the hours of 9 a.m. and 5 p.m., the Internet doesn’t stop or sleep, and it is available to the public every single day of the week. Websites can cater to the needs of potential customers who want to find out more about your business or brand, wherever they are and whenever they want to. What’s more, an increasing number of people prefer to do things at their own pace and in their own time. If you can address these needs, these people are more likely to use your services. If this is something you do not want or need, then you may drop the idea of having a website. But… why would you do that?

Build a Website if You Want to Make it Easy for Customers to Contact You and Vice Versa

One of the things you can do to achieve high customer satisfaction with your online presence, is to provide a FAQ for your potential visitors. A section on frequently asked questions is a great way to answer common questions that your visitors may have for you. In addition, a link containing your e-mail or a full contact form will make it much easier for your visitors to send in their enquiries and even help you avoid lengthy phone calls. Since websites are all about communication and interaction, you will be able to send important information out to your customers and update them on the latest events or promotions quickly and easily.

Don’t Build a Website if You Don’t Want to Showcase Your Product or Services

When you build a website, you will be able to provide information in an engaging manner and showcase what goodies you have to offer. You can use your website as an online brochure of sorts or portfolio of your past works. With the site’s ability to showcase testimonials, potential customers that chance upon your site will be more convinced that you are the right company or service provider for them. Now it’s getting a little painful to hear you say that you don’t need this again, but the choice is yours…

Build a Website if You Want to Save More Money and Time While Running Your Business

In some cases, the initial investments of building a fully professional website can be substantial. However, your website will help you save both money and time in the long run. You will be able to broaden your marketing outreach at lower costs and potentially bringing in larger profits. In addition, you will be able to avoid using high-caliber advertising services that could potentially burst your company’s budget for the month or year.

All in all, websites are great online tools to have and are scalable according to your company’s growing requirements. I’m not saying you should build one right away, but you should definitely consider the idea of having one.


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Ellen Tindell works at https://www.ucraft.com/, a company that provides free website builders online to help users design sites. In her work, she often encounters questions as to where users can get free stock pictures to populate their websites. This has inspired her to answer the titular question for this post.

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