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April 19, 2016

Time = Money = Learning

Digital marketing techniques, top-level strategic advice, unconference parties and a whole lot of fun – digital marketing events are all this and more. These events are not just any other event you register for. With TED-style sessions and workshops, digital marketing events prove to be much more than a mere conference. The organizers arrange important keynotes and workshops at these events, thereby ensuring that the money invested for these events are worth every penny. These workshops, involving world-class speakers and highly curated content, prove to be a great learning session for the delegates, thereby ensuring time = money = learning.

From content marketing to analytics to multi-channel marketing campaigns to innovative technologies, digital marketing events cover them all. Getting unparalleled tips and tricks from trusted advisors, advice from unparalleled peer groups and innovations from some of the best solution providers, can make these digital marketing events a highly enriching experience for you.

Meet potential clients, digital heads, experts, and enhance your networking skills, at these events. Keep yourself up-to-date on the digital trends and methods, so that you can develop a digital transformation playbook for your business.

At these events, learn about cutting-edge techniques and advanced methods that can allow you to excel in your digital space. Topics such as digital commerce, mobile marketing, social media, data-driven marketing, customer engagement tactics, analytics, trends, and more, will educate and inspire you. Hear what the world’s best digital minds and leading agencies have to say about industry shift points and solutions that can drive market innovation. Learn how you can grow your return on investment (ROI) with digital marketing methodologies and the next wave of marketing technology. After all, intrusive advertisements and poorly aligned client outreach promotional campaigns do not work any more. Today, as companies and technology continue to evolve, mobile marketing is the method that most businesses are opting for. Learn about the benefits of mobile marketing that can help your business grow.

Digital marketing techniques such as mobile video ads, power of mobile apps, mobile payments, have become highly popular. At digital marketing events, you can seek information on all these points and learn how you can digitally transform your business. In fact, mobile marketing can help you streamline your marketing moves. Since the digital ecosystem is evolving each day, digital marketers are trying their best to keep up with the pace at which it is changing. Some of the steps they are taking are:

• Forming innovative strategies that effectively use multiple digital marketing platforms;

• Maintaining reputation amongst the existing customers and reaching out to new ones;

• Understanding new methodologies and using them to their full potential for maximum customers engagement;

• Identifying important data, analyzing them and using them to personalize communications;

• Creating relevant content and improving brand promotion.

Effective conference formats, interesting learning sessions sans any retired or tired content themes, enhanced delegate networking through mobile apps – digital marketing events are a great concoction of all this and more. Such events, organized and presented by the digital nomads, become an exclusive gathering of some of the who’s who of the digital world. Entrepreneurs, thought leaders, digital marketers, business heads, chief executive officers, designers, marketing gurus, and founders – all share their expert views and opinions on the power of digital, at these events. Global operating officers and top consultants talk about their success stories. All in all, such events prove to be extremely beneficial and motivating for the delegates.

Industry luminaries discuss latest tools to manage analytics, data, social media, audience, content, search marketing, and more. You can even learn from the tech-stratups and top organizations and how they have coped with the challenges in the world of digital. Get valuable information on how highest-performing digital channels can be utilized to get maximum customer interest.

Hear what the top digital minds have to say on customized or personalized digital solutions that can be integrated with existing infrastructure for seamless work flow operations and improved marketing results. Know more about better targeting approaches, attribution, accurate tracking, measurement and a lot more. Some of the events even organize comedy shows and entertainment to make the event even more fun-filled.

In a nutshell, digital marketing events are worth registering for. They prove to be great learning sessions and a rejuvenating experience. Sometimes, special discounts are even offered on the tickets so you can enjoy the events at a lower cost.

To keep pace with the fast-changing digital world, come and be a part of these events. Get inspired and educated. Take cues from the top-tier leaders and top-notch experts to transform your business digitally. Enjoy your drinks, network while sipping your coffee and participate in such a digital marketing event, to know what works and what doesn’t in this world of digital.


Sandra Jones is a digital marketer with more than 15 years of experience in this field. She feels that some of the most well-known digital marketing events should be attended by the digital nomads to know more about digital marketing tactics, search marketing, data, analytics and conversions, among other topics.