May 4, 2016
Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers.
Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets?
So to boost the number of people seeing your article, you post it on social media and send a blast to your e-mail list.
You check your web stats the next day only to see that your blog masterpiece has largely gone unseen.
What’s a frustrated marketer to do?
Enter LinkedIn Pulse, LinkedIn’s publishing platform
Here’s why you should make publishing on LinkedIn Pulse a top priority for your business:
- Provides You An SEO Boost. LinkedIn is one of the top 10 most high-traffic websites on the Internet. When you publish content on LinkedIn Pulse, Google can index it quickly. Because LinkedIn is a high-authority site, when readers view your LinkedIn Pulse articles, it helps build authority and visibility for your content.
- LinkedIn Followers Are Notified of Your LinkedIn Pulse Articles. When you publish an article on your blog, your audience is limited to your website visitors, your email subscribers, and your social media followers. However when you publish a new LinkedIn Pulse article, your entire network of LinkedIn connections is notified. This gives you exposure to a wide audience of new readers by appearing in your follower’s newsfeeds.
- Drives Website Traffic. You can add an article byline at the end of your LinkedIn Pulse article with a call to action so you can capture leads with an opt-in offer or drive website traffic by directing them to your blog to read other related articles. Here’s an example of an article byline you can add to your LinkedIn Pulse articles:
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- About the Author (Your short bio here.)
- Boosts Your Thought Leadership. LinkedIn Pulse categorizes your content by using the tags you add at the end of the article. Your article is shown to people searching for content on that topic. That targeted viewership helps to build your authority and trust with LinkedIn’s more than 380 million members. The potential for massive exposure and visibility is incredible.
9 Tips for Writing LinkedIn Pulse Posts That Get Read
1. Add an Eye-Catching Article Image. Design a cover graphic that attracts attention. The ideal size for your LinkedIn article is 700 x 400 pixels.
2. Create a Catchy Headline. Consider your headline your opening line. Describe your content in a compelling way. Your headline should capture readers’ interest and give them a reason to click through and read it. Add numbers. Use adjectives.
3. Publish Consistently. Share new articles on LinkedIn Pulse regularly. Adding new content weekly like we do can build a regular following. Posting during the week during work hours will ensure your article gets the best visibility.
4. Write Shorter Articles. For best performance, and ideal post length is 500 to 1,000 words.
5. Make it Scannable. Add subheaders and use images to break up content and lead readers through it.
6. Tag your Posts. Select 3 tags that are most related to your article content. You have to choose from the existing tag categories that LinkedIn Pulse offers.Selecting the right tags helps your post be found by readers in your target audience and can boost your chances of being selected as a featured LinkedIn Pulse article.
7. Engage with Readers Who Comment. Make sure you reply to those who comment or share your post. This is your chance to build rapport with those who have shown interest.That extra step can turn a one-time reader into a loyal follower. Plus the percentage of likes, reshares and comments of your content is what triggers LinkedIn to make it a featured article in Pulse.
8. Kick it up with Images, Links, Videos, and Slideshares. Make your content more appealing by adding in graphics, outgoing links, and videos that relate to the article. Readers love when you share outgoing links to additional resources and websites mentioned in the article.Also, Google rewards LinkedIn articles with strong related links for further information to readers.
9. Share your Pulse on Other Platforms. Just like you would share a blog post on social media, notify your Facebook and Twitter followers when you publish a new LinkedIn Pulse article.
As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River's University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General's Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca