Marketing Social Media Marketing Twitter

10 Must-Use Tools for Twitter Marketers

Twitter is probably the most effective social media platform for digital marketers. This is because it is fast-paced, convenient and lets you connect with people even if they haven’t followed you, exponentially increasing your network and outreach. Fast as it is, Twitter management can get really tricky, especially for social media managers who have to manage multiple accounts. You may end up spending all your time on menial tasks like posting on each account you manage, instead of working on new kick-ass ideas and strategy. Who wants that?

Here’s where the tools come in. Social media tools save users a lot of time and effort. Even so, tools today can offer so much more than just a savings of the time. From content creation to content management, you can hit them all out of the park if you know which tool to use where.

Here’s a list of really cool tools that Twitter marketers must use

1. DrumUp  – Cuts 90 percent time required for social media management

First things first, let’s take multiple account management off your to-do list, permanently. DrumUp lets you queue up posts in advance. With a single click you can share your line-up across not just Twitter accounts, but Facebook and LinkedIn accounts as well. Built with intelligent machine learning algorithms, this application crawls through the Web and gives you relevant and shareable content suggestions based on keywords set by you. If you want to share original content, you could upload and schedule that too. This app also offers hashtag suggestions and automatic posting. A great idea for busy-bodies with no time to spare.

Available as: Android and iOS apps that manage social media on the go. Also available as Chrome extension.

2. Snip.ly – Create shorter links, add banners and buttons

If you’re a social media marketer on Twitter, you definitely appreciate the value of content curation and sharing. Snip.ly helps you make the best of sharing by allowing you to include a pop-up banner and button at the bottom of every page that you share. The banner and button are both completely customizable, which means that you get to add your own call-to-action and link wherever you use the Snip.ly link. Originally, however, Snip.ly was meant to function solely as a URL shortening tool, but URLs generated by Snip.ly can also be used for tracking and analytics. In summary – a shorter share-link, more space for your thoughts, banners and buttons, and a sneaky tracker within the link — a complete toolkit for Twitter marketers.

Available as: web application and Chrome extension.

3. Bit.ly – Get shorter links with extensive analytics

Promotional is not always the way to go. Banners on everything you share can be a disaster, especially if you are connecting with influencers. You might still want a shorter URL, however, for the content you want to share. In this scenario Bit.ly is the best service you can use. The coolest feature however, isn’t the shortening, but the tracking. These shortened links can be tracked through shares all over the Internet and can tell you which channels are most interested in what you have to say. Bit.ly can even sense if a link is being activated on a mobile device, in addition to being able to recognize more than 75 publishing platforms. It is a well-equipped analytics tool that you just might want to try out.

Available as: web application and Chrome extension.

4. Hashtagify  – Discover the most effective hashtags to use

At the glace, Hastagify.me offers lists of ‘related hashtags’, ‘top influencers’ and ‘usage patterns’ of any hashtag you pick.  Using ‘hashtag suggestions,’ you can collect all tweets related to a hashtag, and then analyze them in these four ways:

1. Summary – a global overview of the hashtag’s performance;

2. Timeline – number of tweets, and users;

3. Influencer – top influencers matching the hashtag in question;

4. Hashtags – related keywords and hashtags.

This application also helps you find trending hashtags related to a generic hashtag. The results are ranked via popularity and correlation indices, thus giving you an idea of which hashtag will work better. Get your hashtags  right each time with this tool.

Available as: web application

5. Canva –  Super-easy image creation for non-designers

Early this year, researchers found that interspersing text with images made people 80 percent more eager to read it. Social media marketers particularly can benefit from using this strategy to increase visibility through all the noise. Not all social media marketers are designers, and you may not want to use complicated design tools, which is precisely why Canva works wonders.

With pre-made templates, a drag-and-drop interface, custom image sizes and more, nothing can be easier to use than Canva. The user-friendly dashboard offers a host of other features that you can easily experiment with to express exactly what you have in mind. Have great fun with images on Canva and achieve higher engagement on Twitter.

Available as: web application, iOS app and also as a Chrome extension.

6. Piktochart  – Create amazing images with ease

The unique and easy-to-apply design elements on Piktochart mainly help in building infographics, which are all the rage in present times. On super-quick social media platforms like Twitter, you have seconds to convey your message to your audience. Infographics, with images and numbers to support them, are probably the most effective means of communicating to any audience. Piktochart’s interface lets you breakdown and organize your infographic layouts into smaller blocks, allowing you to build your image block-by-block. The tool also has built-in rulers that automatically show up and indicate measurements and alignments. Powered by a wide selection of pre-made templates and themes, Piktochart is quite easy to use. This tool’s interface is user-friendly and also comes with the drag and drop feature. Strengthen your content with easy-to-make infographics created on Piktochart.

Available as: web application and Chrome extension.

7. Giphy  – Find any GIF or make your own GIFs

As previously discussed, images and visuals have a substantially higher impact on audiences than plain text. What about images that move? They certainly up the game further. Giphy is popular for doing just that, by helping users animate images. When Giphy was launched, it was exclusively a search engine designed to help users locate and share GIFs on social media. Now, it can do much more. You can take links of videos from YouTube, drag and drop them into Giphy’s uploader, pick start and stop points, and instantly create your own GIFs. You can also conveniently convert a bunch of slides into a seamless GIF. Adding motion to images gives you more room for expression, and more expression could mean better engagement on social media. The direct-share feature through which GIFs can be shared from the application straight to social media makes Giphy all- the-more easy to use.

Available as: Android app and iOS app. Also available as Chrome extension.

8. Tweetdeck – monitor and respond to Twitter mentions 

Twitter has more than 320 million users, and monitoring the impact of your activity in a vast environment like this one is impossible without the right kind of help. Tweetdeck, which is essentially a search engine, can be your ears on Twitter. Using keywords that you set, Tweetdeck sweeps through Twitter and generates streams of tweets that mention those words. These streams are then organized in parallel windows on your screen, making it easy to track multiple mentions at one place. What takes this experience to the next level is how you can respond to any tweet in any stream instantly, and through Tweetdeck. The tool also manages your Twitter messages and notifications covering all your bases on Twitter. Man your Twitter-front with Tweetdeck.

Available as: web application and Chrome extension.

9. Conweets – access past Twitter conversations

Here’s a very interesting app that searches for and brings up previous conversations between any two Twitter handles you insert into its search boxes, provided that the conversations are public. The conversations that Conweets displays are inclusive of the words said and the time when it happened. This is a very useful tool for those of us with weak memories. Conversations are also valuable stores of data for marketers. Be it conversations between your brand and its customers, between two customers, between two influencers or in general forums, studying conversations can result in interesting finds. The potential of this tool is only decided by how you choose to use it.

Available as: web application.

10. Buzzsumo – Analyse your pages’ social performance

Buzzsumo is an easy-to-use, quick tool that gives you an overview of a website or webpage’s social performance. Buzzsumo works on data formats that are easy to interpret and simple to use. The tool’s features allow you to filter and sort data with ease. Data is filtered by content type and date as well as in other ways. For instance, on Twitter, Buzzsumo points to users who have shared your content, and these results can further be separated by page authority or followers, and then again filtered as influencers, companies, bloggers or regular people. Buzzsumo functions by keyword searches. You can search for key influencers in your area by topic, or by keywords. All searched data can be exported to CSV or excel files for further use. As far as analytic tools for Twitter go, Buzzsumo is very convenient and useful.

Available as: web application and Chrome extension.

So there you have it. A comprehensive step-by-step look into tools that can enhance your Twitter marketing. Now it’s your turn. Try these tools and let us know how they transform your Twitter performance.

About the author

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Disha Dinesh

Disha Dinesh is a content and social media strategist whose focus rests in helping small businesses succeed online. When she’s not working on marketing strategies, you can find her foot-tapping to the latest in progressive rock.

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