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10 KPIS for eCommerce Business Owners

Image courtesy of (Stuart Miles)/

Running an eCommerce business can be a very stressful experience.

Juggling multiple sales channels, product sourcing, supplier issues, marketing and customer enquiries is a time consuming process.

Therefore, finding time to sit back and see the bigger picture can be difficult.

However, regularly setting and analyzing your key performance indicators is essential when considering the progress of your business.

Learn it Yourself

When you are monitoring the important KPIs for eCommerce, there is no finer tool than Google Analytics.

Hopefully, by this point, you already have Analytics installed on your site though, if you don’t here’s a quick guide on how to get started.

Before I tell you what I believe to be the best KPIs for eCommerce, I have to stress how important it is to learn how to gather this information yourself.

Nobody is more passionate about your business than you, so teaching yourself how to use tools like Analytics and how to see a complete overview of your business is essential.

When I helped to run an eCommerce business I self taught myself Analytics. I researched what sections were most important and how to create a dashboard to see them all (which I show you at the end).

If you want to go back to basics or want to get started with Analytics, I can’t recommend Moz’s guide high enough.

The remainder of the article can be read here.

About the author


Richard Protheroe

Richard Protheroe is a content marketer at Veeqo.


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