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June 14, 2016

SEO and Social Media: An Important Relationship to Grow Your Business

If you are looking for search engine optimization (SEO) service, it is highly likely you have come across the mention of social media. In fact, social media and SEO are increasingly becoming integrated to an extent that you cannot talk about one without addressing the other. With the growing number of Internet users, the world has now truly become a global village and, with this, the place of social media platforms has become even more important.

Why should your SEO campaign integrate social media marketing? It’s all about the numbers and quality of engagement. You need more traffic and social media platforms guarantee these numbers. To survive online, your business has to go social because this is where Internet users live today. If you are to increase visibility, then you have to improve your online presence.

Social Media in Numbers 

Over the last decade, there has been an explosion in the number of social media users.  According to a PEW Internet Research, more than 72 percent of all adult Americans are on Facebook. It gets better; the number of active Facebook users has already hit one billion, making it the leading social platform. On the other hand, Twitter boasts 100 million daily users and 1.3 billion registered users.  WhatsApp, which is now part of the Facebook brand, has been the most rapidly developing social media platform with close to one billion users today.

There are many other social media platforms including Instagram and Google+ to name a few. As a marketer, the bottom-line is that your SEO campaign must have a social media aspect to it in order to leverage these numbers.

Using Social Media to Increase Ranking

While there is still debate about the value of social media in online marketing, one thing remains clear; you cannot ignore a platform where billions of your potential clients are meeting.  The first objective in any marketing campaign is always to get people to know about you and this is exactly what social media platforms enable you to do. The relationship between social media and search engines is becoming more intertwined and your business must capitalize on this fact.

Here are some ideas to help you get the most out of your SEO by integrating social media.

1. New Form of Link Building 

One of the toughest aspects of SEO is link building. It is no wonder then that Google closely watches this side of things. If you are tempted to buy links or use black-hat techniques, you are in for an unpleasant surprise, courtesy of Google.

Social media provides an easier way to build links. There is no doubt that Google considers links published on social media for ranking purposes. If you develop quality content and share it on social media, you will be increasing your brand’s visibility.

Bing has already ascertained that it considers the number of times a link has been tweeted or retweeted as part of its ranking algorithm. The beauty of social sites is the fact that they have high authority and it is no wonder your new Facebook will rank more highly than your old website. This is because Facebook has high overall authority. By creating new posts and posting them on your social profiles, you will ultimately improve your ranking as this content gets shared.

2. Quick Indexing for Ranking 

Your content needs to be indexed immediately and one way of doing this is posting it on social profiles. Search engines consider content on social platforms as quality information and the more the links to your website, the faster Google’s bots will find your content for indexation. The fact that social media directly impacts on the number of links means it becomes easier for your content to be indexed and more quickly. If your content has gained traction on social media, you will be surprised at how quickly it will be indexed.

3. Increased Follower Base

Every SEO campaign has one major objective which is to increase traffic to your website. If you have high-quality followers on social media, you can bet search engines will consider this. The process is more complicated and it involves checking for real interactions including posts, likes, tweets and retweets and re-pinning pins. The bottom-line is to ensure you are not using fake likes and other bots to help beat algorithms. If you are caught using black hat techniques, you risk devastating penalties that can ruin your business.

4. Connecting with Influencers

While the place of social signals in SERPs is still being analyzed, there is no denying that it is an important factor.  It is true not all your content will go viral but one thing is for sure; interacting with an influencer will help improve the ranking of your website. These are individuals or brands that are highly respected in the field and when they share your content, a ripple effect is created. Eventually, more people start sharing your posts which not only improves lead conversion but also improves your ranking. To connect with an influencer, you have to develop a relationship over time and ensure you are highly visible on social media.

5. Boost Your Keywords

Your social media keywords will determine where your content ranks. Your content and the profile of your content should be creatively written with authentic use of keywords. On your social media, make sure your URL, bio and company name are prominent. To guarantee better ranking for your keywords, make sure you are using them on all your posts, tweets and other forms of content that you are using.

6. Banking on Local Search 

Online users are searching business information on-the-go.  You can easily improve your traffic by including a physical location and, if you have up-to-date information about your business, the results will be fantastic. When posting your profile on social media, ensure all information about your business is provided to guarantee more relevant traffic.

If your business is not yet leveraging social media in its SEO strategies, it is time to get social. It is an innovative tool to complement SEO campaigns. You are guaranteed better returns and it is a unique tool that offers genuine link building. While Google might not be forthcoming about the importance of social media for its algorithms, it is obvious the best ranking websites for any keyword are also highly visible on social media. You will increase your ranking, make more money and improve your brand through increased engagement.


Mark Zlatan is an IT consultant who has worked in the industry for the last two decades. He currently consults with KottonGrammer Miami and blogs on topical issues in the industry. When not thinking SEO, he loves swimming with his two kids in Miami.