June 14, 2016
If you’re sick and tired of Siri telling you “I’m sorry, I didn’t catch that,” or “I’m sorry, I seem to have lost my connection,” or even, “I can’t do that,” then this news is for you.
Just a few weeks ago, Google announced a groundbreaking new product. The product is called Allo, and it is Google’s very own voice assistant. A part of the Google Home system, the voice assistant is what many people are hailing as Google’s answer to the likes of ladies like Siri, Cortana and Alexa.
Read on to learn more.
What is Allo?
Allo is a voice assistant extension software that lives within Google’s hardware – specifically a new piece of hardware called Google Home. Allo also comes in an app (you don’t have to buy the whole Google Home system to take advantage of the new assistant), but it’s not available to everyone just yet (I could only pre-register for the service, as of June 7).
The anticipation is killing us, though, and what we know so far about Allo is beyond exciting.
For starters, Allo is ultra-convenient. You can launch Allo from wherever you are at any given moment – as long as you have your phone on you. Designed as a messaging app, Allo is only accessible via phone number. What’s more, Allo is smart. Google has been trending toward A.I. and computer learning lately, and Allo is no exception. Designed to learn about you and customize its offerings based on your style and preferences, Allo is the go-to assistant designed to help you with literally every aspect of your day-to-day life – from scheduling appointments to setting reminders and taking notes.
What Makes Allo Awesome?
While there are dozens of voice assistants on the market today, Allo stands out as one of the most unique. In fact, several major outlets are already saying Google Home will be better than Amazon Echo or any of its competitors. When you think about it – this is no great surprise. After all, Google is already the place most of us go with our questions, and we know that the search engine is good at offering relevant, in-depth answers. So why wouldn’t people flock to Google’s voice assistant service to take that relationship a step further?
One of the primary reasons Allo stands out from the crowd is its one-thread capability. For example, when you use Allo, you can ask the assistant to pull up your agenda for the day, suggest nearby coffee shops for an upcoming meeting, and pencil an appointment into your calendar, all in one thread. Ask Siri that and she’d trip all over herself.
One of the coolest aspects of Allo is Smart Reply. Designed to make messaging easier than ever before, Smart Reply is a bit like autosuggest, but for ideas, places, and dates. During a message conversation, the Allo Smart Reply feature suggests responses to messages. For example, if a friend asks you to have a drink that night, Allo will suggest nearby bars and help you book a reservation if needed. Consider this screenshot from the Google press release, for an example:
If you prefer to go incognito, like you can on the Chrome browser, Allo offers that. It includes message expiration, end-to-end data encryption, and a toned-down notification system.
Why Did Google Release Allo?
In a recent press release, Google applauds how far technology and the Web have come in the last few years. In addition to the fact that there are more than three billion people currently online, the way people search for information has changed and today’s Google users expect in-depth, far-reaching information designed to cater to their needs. The Google Home and Allo systems are Google’s most recent attempt to meet the needs of consumers and make the search for information easier than it’s ever been before.
Google Home: What You Need to know
It’s impossible to talk about Allo without also talking about Google Home. Much like Amazon’s Echo, which features the digital assistant Alexa, Google Home is a voice-based home system that allows users to “talk” to the voice assistant from anywhere in the home.
Users can ask the system to play music, look up information, check the weather, and even turn on the home’s lights. While Google Home is not yet available to the public, it will be released later this year.
What Makes Google Home Awesome?
While many things make Google Home groundbreaking, these are some of our favorite aspects of the product:
- The voice assistant is conversational. Allo uses the context of other questions to answer subsequent questions, while services like Echo only search the Web. In short, Allo is smarter.
- Allo syncs with multiple devices. Google Home and Allo will talk to any Chromecast device in the home, which means you can use Google Home to broadcast images to a Chromecast television or transmit a message to Google Home devices located in other rooms of a household.
- Google home offers customization options. Users will be able to change the bottom of their Google Home device. This makes it more customizable and beautiful, which many users love.
Check out this demo video from Google to see Google Home in action:
What the Introduction of Allo Means for Content
While Allo seems like a simple messaging app, it has the potential to make some serious changes to Google content. Here’s what we’re expecting:
- An increased focus on relevance
Today’s engines know that keywords are no longer the best indicator of what a person is searching for. In light of this, Google is likely to make further tweaks to its algorithm and query processing standards to process search terms and intent more easily.
- An increased focus on voice search
Google’s been devoting itself solidly to the cause of voice search for some time now, but Allo takes it to a new level. Because Allo will be relatable, friendly, and easy to talk to, many marketing experts are predicting that the home system will help propel the popularity of voice search and expand the market even more than is currently true.
We Can’t Wait to Say Hello to Google’s New Assistant
There are plenty of great voice assistants on the market, but Google’s Allo looks especially exciting. Designed to offer functionality, intelligence, and AI learning, this simple tool is one that promises to revolutionize the way people interact with content forevermore.
Julia McCoy is a top 30 content marketer and has been named an industry thought leader by several publications. She enjoys making the gray areas of content marketing clear with practical training, teaching, and systems. Her career in content marketing was completely self-taught. In 2011, she dropped out of college to follow her passion in writing, and since then grew her content agency, Express Writers, to thousands of worldwide clients from scratch. Julia is the author of two bestselling books on content marketing and copywriting, and is the host of The Write Podcast. Julia writes as a columnist on leading publications and certifies content strategists in her training course, The Content Strategy & Marketing Course. Julia lives in Austin, Texas with her daughter, husband, and one fur baby.