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July 19, 2016

Snapchat Patent Explores Augmented Reality Ads

Snapchat patentSnapchat is exploring ways to bring augmented reality to advertising via its app.

According to the patent, published last week by the U.S. Patent and Trademark Office, Snapchat is working on a way to produce and distribute content based on user images.

“There is a growing need to improve the experience associated with mobile wireless digital photography by providing a broader range of features that is often associated with dedicated digital and film based cameras,” reads the patent application. “The addition of labels, drawings and other artwork … provides a compelling way for users to personalize, supplement and enhance these photographs before storage or publication to a broader audience.”

Using image recognition, Snapchat will be able to deliver ads, coupons and even specific photo filters. If a person took a photograph of the Empire State Building, for instance, he or she could be served a King Kong filter, while a person who posts a photo of their cappuccino may receive a voucher for a local coffeehouse.

The filters would be a nice little profit-maker for Snapchat. Retailers, businesses and restaurants — and possibly even individual users — would be invited to make photo filters that would then appear when an image meets specific criteria. A photo taken at a restaurant, for instance, could trigger a menu filter while a picture of a piece of pie could provide an overlay of calories and price. Once a user reaches a set number of snaps at a restaurant, he or she could be eligible to receive “celebratory graphics.”

The same features may be available for videos too, the patent said.

As to when or even if these features will be available — no one knows. Going from the patent stage to the launching of a product can take some time and, ultimately, many ideas never do see the light of day.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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