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August 10, 2016

5 Things Marketers Need to Know About 360-Degree Video

360-degree videos are the latest thing in the marketer’s arsenal. The use of 360-degree videos is really coming into its own with social media companies such as Facebook and Instagram now allowing users to upload their own 360-degree videos. This type of video is so much more interactive than your standard base video because it allows users to get a more complete view, often setting an unprecedented level of engagement.

There are five key things that every marketer needs to know about 360-degree videos and their use:

1. It helps promote brand awareness like never before

The use of 360-degree videos is the latest technology bubble, and so people will naturally be drawn to companies that use it as part of their marketing strategy. If you work in the technology space or with companies that are located in that space, you need to seriously consider using 360-degree videos as a marketing tool. The brand will look fresh, new and up-to-date with the latest technology. Sports and event companies are now using 360-degree videos like never before to show live action. The 360-degree enhancements allow the user to see all the benefits of products being used all at once rather than having to watch several static videos.

2. Enables more dynamic user engagement

Placing this in the online gaming industry will allow users to be more interactive and engaging with both the other players and the house as they will be drawn into the experience. It improves both their overall fun as well as their security and safety because they will be able to have a much better view of what is going on with the game being played.

3. 360-degree videos are not the same as drag images

Five years ago there was a huge trend in developing drag videos. They were first pioneered by hotels that let users move their mouse over an image and the image would turn or walk around the room in whichever direction the user had selected. The technology then passed onto the sales market with companies like Flix Media using 3D images to let a user rotate and flip around an image in a static way. 360-degree videos get rid of the static images that were used for these purposes and enables the user move around the image, practically real time, to see what is happening when the device or item is being used. Static images are now outdated and will soon be replaced by 360-degree videos.

4. Takes up less space

360-degree videos take up less space than conventional videos or multiple images that would be required to let the user see the same thing. Remember that whole annoying debate you had about what images to use due to bandwidth and website constraints. Well, you can kiss those goodbye. The new 360-degree videos can be compressed and uploaded onto a server using less memory usage than a traditional (older) video or multiple images it would take to allow the user to see everything that a 360-degree video is letting them see now. This improves the site’s quality and user experience.

5. 360-degree videos will become commonplace

360-degree videos will be spearheaded into a new age because of the pornography industry. Remember that whole HD DVD versus Blue-ray argument from about 10 years ago? Well, blue ray won the argument because the porn industry refused to put their movies on HD technology and instead opted for Blue ray. The exact same thing will happen with 360-degree movies over the next 10 years because the porn industry is one of the biggest investors in new viewing technology. Regardless of your personal view on pornography, the simple fact is that dollar for dollar the porn industry spends more than any other cinematographic industry on the latest technology and can literally sink or swim companies with their choice to use or not use something. With the promotion of 360-degree videos globally, more and more technology will be pumped into this, meaning that it will become a stronger weapon for your business as time passes. This effectively means that you should get in on the ground floor before this technology becomes so powerful that you miss it all together and are left with static marketing tools hoping that people just simply like your product or service for what it is.

Marketer needs to get in on the ground level with 360-degree video technology as soon as they can, even if it is simply uploading something to their social media.


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James Jones is a seasoned digital marketing expert who loves to write about subjects that help small businesses grow their brands. James cares about people and businesses, and tries to show it through his writing by producing both generous and accurate content. He stays abreast of industry trends and news, making it easy for him to stay relevant. When James is not spending time helping clients conquer their niche online — you can find him hanging out with friends. He also enjoys meeting new people and welcomes you to engage with him on social media through Twitter and Google+.

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