August 16, 2016
There are millions of mobile devices being used on a daily basis. The vast majority of the world population owns a smartphone, and nearly 75 percent of consumers utilize their phones to access the Internet. They spend a lot of time on mobile apps every day, browsing Facebook, searching for nearby shops and restaurants, responding to e-mails and playing games. With mobile devices, there is a huge number of daily touch points between businesses and consumers.
Our world has moved to the small screen. Sadly, many businesses have yet to fully recognize how this shift is creating new ways for them to effectively communicate with their clients whenever and wherever they are. Mobile apps can be used to offer a more meaningful experience through relevant brand messaging, targeted promotional offers and interactive content. It is a highly accessible and appealing way to give customers information about your brand and what you have to offer. Approximately 90 percent of mobile users spend more time on mobile apps than mobile websites. So if you are a business owner and your business doesn’t have a mobile app, you need to develop one. Below are some of the benefits of having a mobile app for your business.
To succeed in today’s tech-obsessed world where most people are regularly on social media like Facebook, Instagram and Twitter, a strong brand image is vital. One major advantage of a mobile app is that it helps to improve your branding. Mobile applications increase brand awareness and loyalty and improve customers’ ability to communicate with your company. When your company’s logo is visible on your customers’ mobile screens, they will find it almost impossible to forget or ignore it. And through that interaction with your clients, you are fostering loyalty and trust.
The more your existing customers trust you, the more likely they will commit to your brand. In addition, mobile apps come with key features like push notifications. These are short messages sent to mobile devices through applications. These notifications or alerts can notify users of events, offers, sales, etc. They pop up in the screen of a Smartphone, tablet or any other mobile device even if the app is closed. When the user touches the notification, it directs him or her to the app. For users to receive such notifications, they need to give approval to receive such messages. Push messages containing relevant information delivered at the right place at the right time can increase customer loyalty. You will be able to boost your business branding and overall reputation.
You sell your products and services to customers and you want them to like what you sell and to come back to your business regularly. However, customer behavior is changing very fast and you cannot ignore rapidly evolving customer trends. Customers today are more informed than before — they compare services, read reviews and check prices before making a purchase. That is why customer engagement is vital for business survival.
A nicely designed mobile app provides an interesting and engaging platform to showcase your business — and products or services it offers. The app can be used by shoppers anytime and anywhere because they are available around the clock. Remember, customers want immediate information, and they want to get that through their Smartphones. In other words, they want to buy goods and services from your store through their mobile devices. They want to be able to interact with your business at all times through a mobile application. Engaging your customers has never been easier than with mobile applications. You can boost engagement by integrating social media like Twitter and Facebook with your app. This lets users share content and their friends will see the content and want to download the app, thus promoting your brand.
If your company focuses on customer engagement through a mobile app, it will be able to increase revenue. Customer engagement is about listening to your existing and potential customers and offering what they want. Engaged customers are likely to stick with your brand for longer, thereby improving your customer retention rate.
Improve Customer Experience
If your business’ main goal is to be successful, than your customer service has to be impeccable. The quality of your customer service can either add value to your business or take away from it. Needless to say, a great experience is a crucial element for maintaining a stable customer relationship. This is especially true for this highly connected society. Mobile apps offer major advantages when it comes to customer engagement by improving customer service. They help customers to save time and effort when it comes to dealing with businesses.
Many users these days will not visit your website to make an order. They prefer mobile apps to mobile friendly websites and this makes for a strong reason to have mobile applications for reaching out to existing and potential customers. Moreover, you improve customer service and satisfaction with mobile apps. No matter what industry you are or what audience you serve, keeping and growing business depends on providing great customer service. Most customers will end a relationship with a brand due to poor customer service. And these unhappy customers will never purchase goods and services from you again. This will kill your business faster than you think. However, with mobile apps available today, your customers can now access information and receive excellent customer service at all times. Having great customer service is of paramount importance to any business — a mobile app will help you drastically improve customers’ overall experience.
Not having a mobile app may not leave a good impression about your brand on potential customers. This not only affects your brand’s business performance but also its future prospects. Today, a business that does not have a custom mobile app appears outdated and isolated from modern-day trends. A mobile app will help place your business at the top of your industry.
Kimber Johnson is the co-founder of ASPEN App Design, which is a sister company of Pacific App Design and Vanity Mobile Apps. He has worked within the web development, graphics design, mobile application development, marketing and advertising fields for more than 17 years.