August 16, 2016
Vurb Launched in 2015 and May be Bought in More Than $100 Million Deal
Snapchat is reportedly expanding into the search engine realm.
Reports indicate the popular photography app is in the process of purchasing Vurb, a search engine app for smartphones. The app has been around since 2011 with an official launch taking place about four years later.
The supposed deal, which apparently hasn’t been finalized, will see Snapchat closing its shutter on the app for more than $100 million in stocks and cash.
Vurb describes itself as “the only search app that goes beyond mere search. We help you easily find, save, and do the best things by connecting community recommendations, rich content, and useful services — personalized for you in one simple app. Whether you are looking for inspiration in travel, entertainment, or just want to find dinner, Vurb brings you results you need to have the best experiences, share your plans with friends, or save your own ideas for later.”
As The Verge reported, it’s not clear what Snapchat’s plans are with the app or if it will somehow incorporate it into its popular system.
Vurb’s card-based interface, explained Tech Crunch in a report, pulls in information from partners such as Yelp and Rotten Tomatoes, and can link to Uber and Google Maps.
W. Brice McVicar is a staff writer for SiteProNews.