Brand awareness and cash generator.
Twitter isn’t calling its new Promoted #Stickers this exactly, but that’s what the social media network is doing with its latest addition to its library of stickers.
Stickers – introduced as a means to add a pop of creativity to photos – are still relatively new to the Twitterverse and, now, Twitter’s found a way to use them to allow companies to reach more potential customers and generate some cash for the network.
“Starting today, brands can create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale,” stated Twitter’s head of product, brand and video ads, Ilya Brown in a blog post.
Brands are able to design four or eight stickers for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. This allows a brand to see and engage with the people who are using stickers in creative ways.
The initiative launched Monday with Pepsi being the first company to offer a variety of stickers across 10 markets.