August 17, 2016
Company CEO Says Idea is to Create Vehicles for New Generation of Travellers
That’s how long before, Ford Motor Company says, it will be mass producing fully autonomous vehicles. These vehicles won’t even feature steering wheels or pedals for drivers.
In a blog post, Ford’s president and CEO, Mark Fields, noted, “We’re designing this first generation of autonomous vehicles specifically to be used for ride hailing and ride sharing — another seismic shift in the transportation landscape. The nature of ownership is changing. More and more people rely on shared forms of transportation. That means cars will be used more efficiently, decreasing pollution, saving people time hunting for parking and helping reduce traffic congestion, all over the world, making life better for all of us.”
To get there, Ford is expanding its presence in Silicon Valley going from a single Research and Innovation Center building to creating an entire campus with the addition of two buildings right across the street. The company, Fields stated, will double staff by the end of next year, and is already attracting some of the best engineers, technologists, designers and researchers available.
“Of course, putting a mass-produced autonomous vehicle on the road in five years is not without a lot of innovation and hard work in front of us. This is a transformational moment for our industry, and for Ford.,” he added in the post.
W. Brice McVicar is a staff writer for SiteProNews.