August 18, 2016
eBay is one of the biggest online selling sites in many countries. If you’re looking into eCommerce, it gives you the option of having your products listed online without having to build a website from scratch or set up payment gateways, two things that can be very costly if you’re just starting out. However, setting up your page is only the beginning; there are many things to do if you’re going to be rated highly in the listings and, hence, increase your sales revenue from the platform.
1. Target search engine keywords
Carefully select your keywords and ensure they are related to the products you’re selling – this can land you a high placement in Google’s organic search results, bringing you more buyers from search engines. From your ‘My eBay’ page, you can access your Marketing Tools>>Manage My Store>>Search Engine Keywords.
You can also use Google Analytics to find top product keywords, narrow your target to long-tail keywords as the more generic your keywords are, the higher the level of competition to be dealt with. You can use Stores’ Traffic Reports under the ‘My eBay’ section to measure and track your traffic.
2. Learn about Best Match, eBay’s search algorithm
EBay uses its search algorithm to determine your visibility/placement. Listings that attract high buyer interest receive higher visibility. You can improve buyer engagement by consolidating your products into multi-quantity, fixed-price listings for long durations e.g. 10-30 days. Multi-variant settings (where possible) should also be used to define different sizes or colors of the same product.
Avoid keywords that are only loosely associated with your products because these create impressions but score low on engagement. You should only have impressions whenever buyers are interested in viewing your items. Use item specifics defined by eBay because they are easiest to match with the search algorithm.
3. Consider free shipping for better algorithm ranking
Giving buyers free delivery not only piques their interest, it also improves your Best Match ranking. Buyers are actually more likely to get a higher-priced product with free shipping and/or delivery, even when the total cost of a cheaper product plus shipping charges amounts to the same value. You can begin by offering free shipping on a trial basis to see if it makes financial sense for you.
Before offering free delivery, ensure that your refund policy is sound. You should clearly state who must take care of return costs if the customer changes his or her mind or the product is damaged. This will go a long way toward reducing miscommunication and resultant confusion that could sour your relations with clients.
4. Make your titles longer for better ranking
Optimizing your title is one of the simplest ways to improve your listings’ performance on eBay search results pages. Even after eBay extended its title character limit to 80 characters, few sellers have tweaked their titles to take full advantage of the extension. You can use a number of free tools to find keywords to target e.g. Google Keyword Tool, eBay research tool and BayEstimate. As a point of caution, don’t attempt to play the system: for instance, adding words that are irrelevant to shoppers’ needs – eBay demotes such results.
5. Make use of Item Specifics
Item Specifics is an excellent feature because it allows you to add details that will make it easier for shoppers to find your products. IS forms the backbone of eBay’s browse navigation, and is useful for searchers that want to refine listings e.g. according to color, size, price range etc. You should periodically check the IS available for your product category because eBay updates them periodically. You can use the IS Lookup Tool from eBay to confirm this. Build your data through IS to improve your visibility once listings go live.
6. Set your timing
For eBay auctions, the ending time and day are important for getting the best results out of your auction. Typically, auctions that are about to end are likely to be listed higher in search results. Therefore, ensure that you set the end point at a time when many shoppers are online, and not only shoppers, but shoppers likely to be interested in purchasing your products. According to research, shoppers are most online between 5 and 10 p.m. on Sundays and weekends between 10 a.m. and 2 p.m. You can also use your previous auctions to determine when greatest interest was shown (highest number of bids).
7. Display credibility
Your top priority should be to offer excellent customer service. Do this by being as honest as you can when describing your products and being upfront about information that’s important to the client’s decision-making process. Be as detailed as possible in your About section so that customers can understand your business. Avoid inaccuracies, ambiguity and exaggeration in your description. You can also offer money-back guarantees to show your faith in your product. Post a few of your client reviews in your listings to back your products. You want customers to trust you, because then they’ll buy from you.
8. Know your market
If you haven’t settled on a niche yet, consider wealth, wellbeing and health as broad categories with many problems to be solved. Choose a niche from such a broad categories and then identify a specific problem you want to solve. You can also use Google’s Keyword tool which offers most searched-for words and phrases that can help you to identify customers’ pain points. Don’t pick an overly broad niche, so that you can quickly rise to expert levels within your chosen field.
9. Phrase descriptions with benefits
Don’t just list your products features – list the features as well as the benefits of each feature. If you’re selling a dumbbell set, for instance, your benefits can be the ability to work out and’ build muscle strength from the convenience of home. Express every feature in terms of how it benefits the buyer. Make the best feature your headline and the second-best feature the last bullet point. This will attract the attention of skimmers and pique their interest enough to read the entire description.
Sujain Thomas is a professional IT expert. She is also a part-time information and technology blogger. During her free time Adrian loves walking his Dog Jimmy. You can visit https://americantechpros.com/ to learn more about data recovery.