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Apple Creating iOS App to Push Social Agenda

The iPhone SE offers a selection of apps.

Apple is reportedly building a video sharing and editing application as the company looks for a foothold in the world of social media.

According to Bloomberg, Apple is in the process of testing an app that enables iPhone and iPad users to record video and use filters on their content, much like one can with Snapchat.

Sources told Bloomberg Apple’s plans are “part of a newly directed focus to integrate social networking applications within Apple’s mobile products and are a response to the success of social media-focused companies” like Facebook and Snapchat.

The app, according to the report, is being designed for one-handed use and will be quick and easy to use with the functionality for videos to be shot, edited and posted in less than 60 seconds.

Sources said the design includes an Instagram-esque square shape for videos as well as the ability to send clips to friends or other social media sites.

If the app has been named, that piece of information has eluded Bloomberg’s sources, but they did say that the team that brought us Final Cut Pro and iMovie are designing it.

The report indicates Apple is planning a 2017 launch for the app that will be paired with new social integration for the iPhone and possibly other iOS products.

Not surprisingly, Apple has refused to comment on the rumors.

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