Amazon is launching its Dash shopping program in Austria, Germany and the U.K. this week — its first expansion outside of the United States.
Amazon Dash is, essentially, a digital shopping assistant in the form of a programmable key that comes with a reusable adhesive and a hook so you can hang, stick, or place it where it is needed. Dash enables users, with the press of a button, to order coffee, diapers, laundry detergent or other frequently used household items they are running low on.
Dash Buttons are available to U.K. Prime members for £4.99 each but, after the first order through a Dash Button, members receive the £4.99 back on their Amazon account. In Germany and Austria the cost per dongle is EUR 4.99.
Once you have a Dash button, it is easy to set up. Using the Amazon app on your Smartphone, connect to your home Wi-Fi network and select the product you want to re-order with the Dash button.
Some of the brands available include Kleenex, Finish, Rimmel, Play-Doh, Ariel, Durex, Gillette and Pedigree.
“We’ve all experienced the frustration of running out of something we need—Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past,” Amazon Dash director Daniel Rausch said in a statement.
“Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home—they can be placed near those frequently used items you don’t want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way.”
Amazon Dash has been available in the U.S. for more than one year. Rausch said Dash use has grown considerably in the U.S. in 2016.
“Prime members are using Dash Buttons at an increasing rate,” he said in a March press release. “Customers are using Dash Buttons more than once a minute, helping ensure they never run out of their everyday essentials.”
To learn more about Amazon Dash, click here.