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September 8, 2016

Improving Speed is Crucial for Your Online Business

Image courtesy of (hywards) /

If you want to optimize and automate your entire business plan, the starting point is definitely your website. Every professional website is the digital portal that brings the customer and your product together. Delaying the meeting between them can bring nothing good. That’s a pity because you invest quite a lot of effort in your product to make it a premium one, but customers keep tripping and leaving right before reaching the home page and before actually testing your product.


Your website is a powerful portal even in the real world. Studies show that 81 percent of your potential customers are conducting Google searches regarding their wanted product before actually buying it.

Your website should cover all the testimonials, study cases, analyses, basically all the information to convince visitors to purchase your product. However, if it is moving too slowly, they might actually pass to the next Google Search result — your competitors.

A New Search Ranking Algorithm

Everything beyond the first page of a Google search is pointless. SEO is the key to landing on the first page of the SERPs. Without it, your website will never make it to page one and you will never be discovered, no matter how professional your online presence may be, and your product will remain unknown to the public.

In 2010, Google announced that a new algorithm had launched, namely the website speed algorithm. If your site does not pass this test, it won’t get its ticket to the first page. This announcement was among the first signs that disclosed the importance of speed. The advent of this new algorithm brought some good changes — many old websites were updated to more optimized versions. But the higher the quality of the websites, the higher the demands are from the general public.

The 3-Second Rule

People rely on technology to offer them solutions for better lifestyles, and wasting time on slow websites is not among these solutions. People expect any website to keep up with today’s fast pace. So, the saying “time is money” makes more sense than ever.

Back in 2011, the marketer Geoff Kenyon did some research and discovered a set of website performance levels that still hold true nowadays:

  • Your website is faster than 25 percent of the Web, if it loads in five seconds;
  • Your website is faster than 50 percent of the Web, if it loads in 2.9 seconds;
  • Your website is faster than 75 percent of the Web, if it loads in 1.7 seconds;
  • Your website is faster than 94 percent of the Web if it loads in 0.8 seconds.

Whoever questioned that milliseconds could have any kind of impact whatsoever might be extremely surprised by these numbers. So, according to these stats, a decent loading speed of just three seconds will get your website in the upper half of the vast Internet. A Google recruiter, Maile Ohye, declared that “two seconds is the threshold for eCommerce website acceptability.”

“At Google, we aim for under a half second,” Ohye said.

You might not reach the half-a-second performance if you don’t have access to a miracle worker team of developers. However, you should definitely get started to run in the two seconds race for gold.

One-Second Delay Equals to a $1.6 Billion Loss

At least, this is how things go for the international company Amazon. Another striking finding related to speed factor comes from Google again. It noticed that a page slowdown of just four-tenths of a second, results in eight million fewer searches per day, which would mean fewer website visitors.

The more down-to-earth websites are not exempt from losses either. Mathew Woodward conducted a little experiment on his website and reached the terrifying conclusion that a one-second delay in his website loading time brought him a seven percent decrease in his conversion rate. On the bright side, if you optimize your website loading time to lose three seconds, this will add an extra $29,076 bonus to your annual profit.

This article proves that website speed is an important factor that has the power to influence the numbers of your business. Adapting to the trends of the day will always keep you on the move to success, while stagnation can only mean the end of it.


Carolyn Andreason is a tech enthusiast and dedicated writer who is a collaborator with She is highly devoted to helping people develop their business and guiding new entrepreneurs on the path to success.