That is why the video network has launched a beta version of YouTube Community, enabling creators to post text, GIFs, images and live video to interact with fans in between uploads, in real time.
Community will enable mobile users to see new content in the Subscriptions feed on their phones. If they opt to do so, they will also receive a notification anytime you post.
“Community is a special release for us because it represents the deepest product collaboration we’ve ever done with creators like you. We started by inviting creators in early to develop, in partnership with us, the tools they wanted to better engage with their fans,” YouTube said in a blog post.
YouTube has not indicated how creators can sign up as yet, so, thus far, it remains by invitation only.
The new Community tab is one more example of how YouTube is attempting to become more like a traditional social network rather than just a video platform.