Google Getting Tough With Developers Trying to Manipulate App Rankings

Google is cracking down on developers seeking to unfairly bolster their app’s ranking in its Google Play Store.

The tech titan announced today it has launched a newly improved detection and filtering system to put a stop to developers using fraudulent installs, fake reviews and incentivized ratings to give their apps a boost.

“These attempts not only violate the Google Play Developer Policy, but also harm our community of developers by hindering their chances of being discovered or recommended through our systems,” Google said. “Ultimately, they put the end users at risk of making wrong decisions based on inaccurate, unauthentic information.”

Now, if an install is conducted with the intention to influencing an app’s placement on Google Play, the new system will discover and filter it. Developers who don’t take the hint and continue to use such methods could have their apps removed from Google Play.

“In the vast majority of cases, no action will be needed. If you are asking someone else to promote your app (e.g., third-party marketing agency), we advise you to make sure that the promotion is based on legitimate practices. In case of questions, please check out the Developer Support Resources,” Google said. “These important changes will help protect the integrity of Google Play, our developer community, and ultimately our end user. Thank you for your support in building the world’s most trusted store for apps and games.”

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