Cyber Monday 2016 set a new sales record as shoppers took to their PCs, tablets and Smartphones to snag major discounts on popular products.
This year, Cyber Monday hit a record $3.39 billion in online sales, squeaking by Black Friday’s $3.34 billion tally, stats from Adobe Digital Insights revealed. That amounts to a 10.2 percent increase year-over-year, making Cyber Monday 2016 the largest online sales day in history.
“Cyber Monday is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 percent,” said Adobe Digital Insights principal analyst Tamara Gaffney. “This indicates that consumers still had more appetite for online shopping despite the incredible volume of online sales on Black Friday. Prices are expected to start climbing after today as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store.”
The five best-selling toys on Cyber Monday were Lego sets, Shopkins, Nerf, Barbie and Little Live Pets, while the five best-selling electronic products were Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPads and Amazon Fire.
Mobile made up 53 percent (44 percent from Smartphones, nine percent from tablets) of online visits to retail websites Cyber Monday. It accounted for 35 percent of sales (25 percent smartphones, 10 percent tablets).
Overall Thanksgiving weekend (Nov. 24-27) sales stood at $9.36 billion, a 16.4 percent increase year-over-year. Black Friday set a new record by surpassing the three-billion-dollar mark for the first time, a 21.6 percent growth year-over-year. Thanksgiving Day online sales came in at $1.93 billion, up 11.5 percent while Saturday and Sunday brought in the remaining $4.1 billion combined, a 14.8 percent increase.
For the entire holiday shopping season (Nov. 1-28) thus far, PlayStation 4 is the best-selling video game console while Pokémon Sun & Moon leads in video game sales. Samsung’s 4K TV leads in television sales while the iPad Air 2 is topping tablet sales.