Facebook is blocking the filters launched by Prisma for the social media site’s Live video platform, saying that the Russian company’s app duplicated functionality Facebook itself already offers.
Prisma, the popular app that turns ordinary images into art, unveiled tools enabling the AI-powered photo filters to work with Facebook Live earlier this month. The problem is, Facebook, right around the same time, announced its own plans to bring filters to its Live platform.
Facebook, which blocked Prisma’s filters via the company’s APIs, told the Russian firm that its: “app streams video from a mobile device camera, which can already be done through the Facebook app,” according to TechCrunch. “The Live Video API is meant to let people publish live video content from other sources such as professional cameras, multi-camera setups, games or screencasts.”
Facebook’s Live FAQ says “it allows you to send live content directly to Facebook from any camera.” Facebook, as The Verge points out, also urges developers to make use of special effects like on-screen graphics, much like those used by Prisma.
“Facebook’s explanation for the ban doesn’t really hold up to its own FAQ, even if the company is trying to market the Live API to cameras outside of regular smartphones,” the publication notes. “The timing, alongside Facebook’s own video filters, makes it appear that the company is simply trying to block competition by claiming a rival is duplicating its own functionality.”
Prisma has yet to comment on the matter. The free iOS and Android app, which launched in June, has enjoyed immense success with millions of people using its large number of filters to turn their ordinary photographs into painting-like images.