Twitter is gaining a social app start-up and a new vice-president of product all in one go.
The microblogging firm announced its acquisition of Yes on Thursday as well as the instalment of its CEO and founder Keith Coleman in the long vacant position at Twitter.
“Today, we’re excited to announce a new chapter in the journey: Yes will be joining Twitter! Our team has always admired Twitter, a product that brings the whole world closer,” reads a Yes blog post. “Twitter also speaks to our love of working at a global scale. Prior to forming Yes, our team spent their careers building products like Gmail, Android, PayPal and others that serve hundreds of millions of people, and we’re excited to bring our efforts to connecting the world at a huge scale.”
Prior to founding Yes two years ago, Coleman oversaw the development of Gmail, Inbox and Google Chat. He worked for Google for roughly a decade before striking out on his own with Yes.
Yes, based in Palo Alto, will be shutting down its apps, such as Frenzy and WYD, in the coming weeks so the team can focus its efforts entirely on Twitter.
Twitter — which is acquiring the minds behind Frenzy, an app for real-time event planning, and WYD, a photo and video status app, enabling users to keep track of friends in real-time, all in one page — has not said how it will make use of the talent and new technology it is buying.
Other Yes creations included social notification app Heyo and Let’s Play, which enabled parents to more easily co-ordinate playdates for their children.
The acquisition should help Twitter to be more timely with its own product creation and may even result in some spin offs of Yes’ own products that integrate with the microblogging site.