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December 8, 2016

How Making Your Site More Mobile Friendly Can Help Your Business

With more and more customers and clients relying on tablets and Smartphones to find products and services than ever before, mobile-site optimization is no longer a concern business owners can afford to ignore. From reformatting the screen resolution, content and layout of an existing page to incorporating a mobile app, there are countless ways for businesses to create and maintain a more mobile-friendly site. Making your site mobile-friendly is important in maintaining customers and gaining new ones, as well as competing with similar businesses in the industry. You have to be up-to-date if you want to make a difference in your community. If you haven’t done so already, here are some ideas to get your website more mobile-friendly and pull in more profits as a result.

Redesigning an Existing Site

An attractive, easy-to-navigate and professionally-designed website is a major cornerstone of any successful online marketing effort. Forcing mobile visitors to make due with a site layout that is not properly configured for their device could end up being a costlier mistake than many business owners might realize. Mobile-site optimization services and solutions that will ensure all visitors can enjoy a more pleasant browsing experience can help to ensure an existing page or site can be more effectively utilized. Using a third-party system for this aspect might be the easiest and cheapest route to go in.

Utilizing Superior Content

From service providers that offer home renovations and upgrades to retailers selling school supplies online, ensuring that visitors are provided with quality content and easy to digest information is always of paramount concern. Even the most eye-catching site layouts and designs may be of little practical value in the event that visitors and potential customers are unable to find the information they seek. Providing mobile visitors with a more straightforward site layout and informative content that is as concise as possible is not a concern that should be overlooked. Be sure you have multiple eyes on each stage of creation so that no spelling errors or user errors will present themselves later on.

Utilizing a Mobile Application

For the most responsive browsing experience possible, businesses may wish to consider implementing a mobile application designed to be used either in concert with or instead of a more traditional site. While developing and supporting a mobile app may entail additional expenses, the added features, streamlined customer and client interactions, as well as the simplified browsing experience that a quality app may be able to provide can be well worth the added cost. Even a bare-bones application may be of potential benefit, especially when used to augment an existing site. Many customers today are using the newest in Smartphone and tablet technology, so you can’t afford to fall behind either.

Professional Mobile-Site Optimization Solutions

Maintaining the right image or establishing a more professional brand or corporate identity is a chief concern for countless businesses. A website that is poorly designed, less than fully functional, or that has been improperly configured to support mobile devices could prove to be little more than a costly liability. Seeking out superior service providers, site design options and mobile-friendly optimization solutions can ensure that businesses are more likely to make a positive impression on a greater number of future customers or prospective clients. Be sure this is part of your overall business concern in making a better user experience and in gaining more customers. Doing business online is something you can’t afford to ignore.


Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.