December 22, 2016
Every social media marketer knows that regularity is the key to success. However, marketers working for small businesses or startups often have to handle multiple tasks at the same time. But the lack of time doesn’t necessarily mean you can’t generate and post quality content on a regular basis.
In this article, I’ll share five tips and tricks you can use when you’re short on time.
1. Bring back to life your old posts
This may sound a bit controversial. Many experts advise creating and sharing only fresh content. But I disagree. There are types of posts that never get old. These are guides, articles, interviews, life hacks, etc.
Reposting your old content isn’t just a simple way to save time. You’ll be able to share it with your new followers. But keep in mind that the post should date at least three months back not to look spammy. Also, make sure that the content is still relevant. If it needs some minor updates, polish it.
You’ll spend five to 15 minutes to recreate one post.
2. Post ‘how-to’ hacks
If you develop a complicated product, you may post daily life hacks. It’s a great opportunity to educate your clients and tell them about features they might have missed. These posts don’t require much time. If you know your product well, you won’t spend more than 15 minutes a day. Don’t forget to attach a screenshot or a photo and link to the user documentation if you have any.
If it still seems too much for you, you can ask your support agents to write such posts and send you to review and publish them. Customer support teams usually know very well which aspects of your product look confusing for the clients or need to be explained. After they create a post, you’ll spend just a couple of minutes reviewing it.
You’ll spend 10 to 15 minutes to create one post.
3. Create a poll to learn customer opinions
Every social media offers to create polls, but most marketers ignore this opportunity. However, polls can be useful. They allow to detect the number of active users and grab a lot of significant details.
For example, we used polls to learn how our customers use the product, what features they’d like to see, what they like or dislike about the product. If you have a lot of followers the poll may bring a lot of details to analyze.
You’ll spend 5-10 minutes to create one post.
4. Talk to your clients
We love communicating with our customers. For example, we regularly ask them to share their ideas. We have even created a special idea tracker, to keep them at hand.
Sometimes our clients share really brilliant ideas. If we implement any idea, we mention the customer in the testimonial tweet and tell about a new feature. It’s just one example of an interactive tweet that makes your clients involved. You can brainstorm new tips that don’t require much time but engage your audience.
You’ll spend about 15 minutes to create one post.
5. Announce minor updates
If you don’t have much time to write long posts, why not announce a minor update. For example, you’re developing a new feature, write about what you’re doing. You’ll generate interest and make your clients feel involved. Just don’t be spammy. There’s no reason to pre-announce a new update three days in a row.
You’ll spend 10 minutes to create one post.
I’ve shared just some tips that save our time and can save yours too. I’m sure you can come up with more ideas. Please share your tips in the comments below.
Sasha Vassilieva is the head of customer care at Topvisor in sunny Thailand. Topvisor makes all-in-one SEO platform for digital marketers. Sasha is passionate about Internet marketing and loves writing about SEO and marketing strategies.