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January 13, 2017

Technology Tricks: What Your Business is Missing

Business Woman
Photo Credit: Victor1558 via flickr

Managing your small business these days is an easier task, thanks to advances in technology. There is something out there for every business owner from online HR management to mobile tech that brings your connections and networking closer. Knowing the best tools of the trade can help to get you ahead of the competition and come out on top in the industry. If the success of your company depends on a solid online presence and efficient business processes, you may want to consider incorporating some of the following technology tricks into your business model.

Marketing Automation

You don’t have to retain a full-fledged creative marketing agency to promote your online business. A more sensible and affordable solution would be a subscription to a marketing automation service. If you are dedicated to selling your product online, a marketing automation strategy will take care of social media updates, e-mail campaigns, and blogging while you work on your acquisitions, sales, and administration. Marketing automation will not only save you time but will also help your business stay relevant and competitive. The automation of this process means it’s just another tedious task off your to-do list and can help to streamline your other endeavors.

Cloud Computing

As a business owner, one of your 2017 resolutions should be to cut down on your office hardware and move your data infrastructure to the cloud. If your business mostly uses productivity software and e-mail applications, there is no reason why you should not be able to migrate to a cloud service such as Microsoft 365 or Google Apps. These services eliminate the need for constant hardware upgrades and maintenance of an office server. Think about upgrading your mobile device as well. You can use Sell my phone sites to get cash for phones you aren’t using and use it to go toward a nicer tablet or phone that has more capabilities. You can even encourage a bring your own device policy so workers use what they already have to connect over mobile for your business.

Cutting Down on Fuel Consumption

Some tax accountants will encourage you to register your vehicle as a business asset to take advantage of the depreciation; however, if you are constantly driving to meet clients or to deliver goods, your fuel expenses are bound to eat into your budget. Technology can be your strongest ally in this regard thanks to advances in fuel efficiency. If you switch your company car to an economy model such as a Toyota Yaris, your fuel expenditure will be significantly reduced. If you choose a hybrid or a fully electric vehicle, your savings will be more substantial and you will still be able to take the depreciation credit on your tax returns. You can also rent trucks or fleets if you don’t actually ship your products that often.

Hiring Experts

Finding talented professionals who can handle contract work is as easy as going online and searching the various freelance marketplaces, where you can find many experts willing to complete tasks at very reasonable prices. The key to hiring freelancers is to be task-oriented. For example, if you know how to post updates to your WordPress blog, you can find a freelance writer to handle the content. Go to third party to avoid doing tasks you don’t have to do yourself.

In the end, whenever you think about how your business should improve in 2017, keep in mind that technology will be the answer to many of your queries. These technology tools and tricks can keep you in the game and make you more profitable as you go along.


Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.