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Microsoft Acquires Simplygon to Accelerate 3D Strategy

Microsoft gave a significant boost to its 3D For Everyone campaign with the purchase of Swedish firm Simplygon.

By acquiring Simplygon, a developer of automatic 3D data-optimization solutions, Microsoft gains new team members, including CEO Matt Connors, founder and CTO Ulrik Lindahl and co-founder Koshi Hamedi, with vast knowledge of 3D creation optimization.

Simplygon-logo“Simplygon’s technology and talent will strengthen our position in 3D creation, making it easier to capture, create and share in 3D,” Windows and Devices Group next gen experiences corporate vice-president Kudo Tsunoda said in a blog post. “It builds on and extends our aspirations to empower a new wave of creativity with the Windows 10 Creators Update, Paint 3D and our online creator community at”

Simplygon, developed by Donya Labs AB in Sweden, was founded in 2006.

Connors, Lindahl and Hamedi said they are “excited” to be joining Microsoft.

“Throughout our journey, we’ve been laser focused on helping developers push the boundaries of 3D,” they wrote in a blog post. “From our early days delivering advanced level-of-detail solutions, to the adoption of Simplygon SDK by most leading AAA game development studios, and our more recent expansion into enterprise AR/VR, Simplygon has made automatic 3D data-optimization increasingly more accessible to developers. Our next challenge is 3D For Everyone, the ultimate accessibility. We’re thrilled to join forces with Microsoft to make this happen.”

Financial details of the deal were not released.

Microsoft unveiled its Creator’s Update, which brings 3D to all users via tools like Paint 3D, back in October. To start using 3D, you must join the Windows Insider Program.  You can see 3D in Windows 10 in action in the video below.

About the author


Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.