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January 25, 2017

7 SEO Trends to Watch in 2017

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Photo Credit: Augur Marketing via flickr

As we start a new year, search engine optimization (SEO) is more important than ever and you need to appreciate how you can use the latest developments to improve your site’s ranking. If you have an eCommerce website, it is important to appreciate how SEO can revolutionize your fortunes by boosting your search engine result pages (SERPs) ranking.

Well, SEO is evolving rapidly and you need to learn what is trending to use it to your advantage.  Here are some trends you need to look out for in 2017:

1. The year of Video Content

Video content has now overtaken written content in B2C industries and brands, and the revolution is set to keep growing. Most Internet users are searching for video content and this trend is bound to keep growing. According to a report published on Forbes, 77 percent of online traffic will be video by the end of 2017. Persicope, Vine and YouTube among other video apps are expected to keep this trend going because Internet users are mostly interested in sharing entertaining content.

2. Digital Assistants Everywhere

Google Now, Cortana and Siri are trendsetters in voice search, but analysts say things are going to get better in 2017. The competition between brands such as Google and Amazon is expected to spur the growth of voice search apps. If your website is not optimized for voice search, you will be losing a lot. You need to create content that is easily searchable using voice.

3. Long Form Content

Over the years, there has been a misconception that short blogs are the best way to increase SERPs ranking. Well, research now shows that Google is ranking pages with longer form content better. Most pages with more than 1,000-word blogs rank higher than the usual 400-word blogs. In essence, you have to create relevant content and ensure it is regularly updated to guarantee better ranking.

4. MobileOptimization

If you have a business website, you must get it optimized for mobile. Your SEO expert will help design a site that is fully optimized for mobile devices. According to Forrester Research, more than 72 percent of Internet users are on mobile, which makes it important to tap into mobile traffic to improve your business. A responsive website helps you leverage these numbers and increase your site’s reach.

5. Social Content 

If you search your business name on any search engine, it is likely one of your social media pages will appear first on SERPs. More social media platforms are being indexed by Google and the trend will continue throughout 2017. Whatever you do, make sure your website is visible on social media to boost your ranking and also attract more sales.

6. Local SEO

If you are in online marketing, you appreciate the importance of local SEO. It is critical to let Google know where you are if your site is going to meet its set objectives. Local search helps target relevant content and increases the chance of conversion. Local SEO increases foot traffic through the door, which is the dream of every marketer.

7. The Power Of Sharing

The importance of social media marketing for your website cannot be ignored. Most marketers say shared content has increased their revenue and it is important to create content that can easily be shared.  From Twitter to Instagram, make sure you have content that can be shared easily.

These are just some of the few trends that your SEO team must incorporate in its marketing strategy.  You must also appreciate the importance of having an expert work on your site. Experts have prerequisite resources to get the job done. More importantly, they understand which tools work and which ones don’t. SEO is the holy grail of online marketing, so make sure you have invested fully in a strategy that will boost your site’s ranking.


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Vinod Jethwani is the CEO and founder of Walnut Solutions and he helps Web-based companies with his SEO strategies to grow their revenue. He started his career in 2007 as a software developer with an Indian based MNC and, in 2011, became an entrepreneur. Follow him on Twitter or through his blog.

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