Pinterest has a new way for brands to connect with shoppers.
The virtual pin-up board platform has teamed up with Kenshoo, a digital advertising firm, to test its news Search Ads feature with companies such as eBay, Home Depot, Target and Walgreens.
Search Ads capitalizes on the two billion monthly searches on Pinterest, many of which are for products and services people want to buy.
“Today, we’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” Pinterest head of global sales John Kaplan wrote in an blog post. “We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options. And we’re continuing with our ongoing commitment to promote relevant content that makes Pinterest better for everyone.”
The move builds on what Pinterest started with its promoted pins: ads that would appear in a relevant search. As part of the Search Ads feature, ads will surface as part of your search results and will be based on keyword campaigns and shopping campaigns.
These new types of ads, which look just like a regular pin, come with a guaranteed search placement to aid brands in reaching people looking for products to buy. According to Kenshoo, the promoted search results are native and non-disruptive as well as being optimized for mobile discovery.
Although Search Ads are available through the Kenshoo platform for Pinterest’s early brand testers, it will be opened up to additional businesses over the coming months.
Businesses or marketers wishing to learn more about getting involved can contact Kenshoo or their Pinterest account manager.