Site   Web

February 20, 2017

Tech Trends to Define Your Business Strategy in 2017

Business Woman
Photo Credit: Victor1558 via flickr

Following Brexit and the election of a new president in the United States, businesses are split when deciding their IT budgets. According to a Gartner report and CIO article, some businesses are using this political climate to expand their IT estates, while others are adopting a ‘wait and watch policy.’ Due to lack of a clear indication as to where politics will leave the world economy, businesses that can expand their IT estates are doing so, and others that can’t are sitting tight. Either way, IT spends are being revised.

2017 seems promising as far as the technological advancements are concerned. So, let’s discuss some technology and automation trends that not only are you likely to hear about throughout 2017 and the years to come, but should consider formulating your business strategy upon.

Business Intelligence – focus shift

Business intelligence is all set to become end-user friendly. Instead of it being an elusive technology that only established businesses rely on, business intelligence is set to be useful to the actual consumers. People will be able to ask questions, find desired results, interact with devices and use technology like never before. Augmented reality complemented by natural language processing will make business intelligence truly intelligent and widespread.

Similarly, technology intelligence is also emerging as a more mature concept. What it means is that businesses can reliably investigate their whole IT infrastructure to learn about what hardware and software is actually in use throughout their organization.

Mobile CRM will see increased traction

With the world likely to have 2.87 billion Smartphone users by 2020, it comes as no surprise that mobile CRM will see an increase in traction in 2017. Also, businesses will shift their CRM to a cloud-based platform. Sales representatives will simply take out their own Smartphones to record their sales visit details. Recording and accessing customer data will be far more convenient and efficient thanks to mobile-based CRM management. The CIO report mentioned earlier also highlights that sharing your data repository with your sales, marketing and customer service teams will be fruitful and easy.

Operational data will be better managed through embedded analytics:

Embedded analytics is the use of reporting and analytic capabilities in transactional business applications. These capabilities can reside outside the application, reusing the analytic infrastructure built by many enterprises, but must be easily accessible from inside the application, without forcing users to switch between systems. The integration of a business intelligence platform with the application architecture will enable users to choose where in the business process the analytics should be embedded.

— Gartner

Enterprise resource planning applications will provide highly efficient embedded analytics engines, which will manage operational data in a planned, accurate and result-oriented manner. Data will be curated from multiple sources to be presented clearly and prove valuable for enterprises. If your ERP needs to be added with an embedded analytics engine, now is the best time to do it.

Cloud migration will experience new highs

According to a Forbes report, enterprises will increase their cloud consumption and shift more and more applications to the cloud. With enterprises realizing the potential that a hybrid cloud environment presents, they are taking steps to maximize the benefits.

According to a McKinsey report, ‘The migration to the cloud will necessitate not just new skills but also a new way of managing and deploying IT staff and new core processes for IT operations.’

Also, the CIO report adds that while businesses migrate to the cloud, enterprises that have existing applications of the cloud will better manage their expenditure with the help of cost management tools. Better practices will mature the investments made on the cloud in 2017.

While these trends seem favourable to business interests, another silent elephant that is making its presence felt is whether automation will take up a majority of our jobs. If a McKinsey report is to be believed, while automation will help ease the operations of many jobs, it will not completely overtake them. The exhibit below should put some of our doubts to rest.


Share your perspective on the technology and automation trends that will define 2017.


Lucjan Zaborowski is the head of digital for 1E, which is among the leaders in IT software and services with products such as AppClarity. Lucjan is also an experienced marketer and project manager with a solid understanding of digital acquisition and optimization, product marketing and program management. He has over six years of experience in multi-channel digital acquisition. He is keen to learn and stay up to date with the latest marketing trends.