Pinterest’s visual discovery technology is coming to the Web at-large, making it easier to find what you are looking for.
“Now anything you see on Pinterest, or capture with the camera in your Pinterest app, can kick off a search for great ideas—all without typing a single character,” Pinterest front-end engineer Kent Brewster said in a blog post. “With the new Pinterest browser button, now any image on any website can be a jumping off point for discovering ideas on Pinterest.”
To get started, you must first install the Pinterest button for your browser. While it is currently available on Chrome only, it will be available to more browsers soon. Those who had already installed the button will receive the update automatically. Then, when surfing the web, simply hover over any image on any website and select the magnifying tool. You will then have access to visually similar ideas on Pinterest. To find ideas inspired by an entire webpage, right-click the background and choose Search.
The new technology will also permit you to search for specific items inside an image: For instance a pretty piece of furniture in the corner of a living room. Simply resize the selected area to indicate the part of the image you wish to search for.
For a more detailed search, you can use the Pinterest search guides to refine your results by topic. For an even more complex search, click any result and indicate the part of the new image you wish to explore.
“With visual discovery now available across the Web, out in the world and throughout Pinterest, really anything you see can be a starting point for a search,” Brewster said. “We hope all these new tools help you discover even more ideas you love.”
More information on the new tool can be found on Pinterest’s Help Center site.