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March 16, 2017

5 Challenges You Should Be Ready to Face as the Owner of a Startup

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Photo Credit: Victor1558 via flickr

In a world of technology, many aspiring business owners want to develop multi-million dollar companies. Whether we like it or not, the tech industry is a fast-growing, broad and interesting field that constantly grabs attention. Venture capitalists and investors are drawn by tech innovations because the payout potential is enormous.

The world of digital marketing is an incredibly competitive domain. As a newbie in the field, you should be ready to face the following five main challenges.


1. Fast-paced changes

Due to fast-paced changes in technology, it’s natural for the enthusiastic marketer to want to move quickly and surpass the competition. Companies that can’t execute fast enough to apply their ideas risk missing out on a wealth of opportunities. You have to move quickly and put your plan into action before someone else steals your idea.

But then again, being the first to offer a product or service doesn’t necessarily make you a winner. Before moving forward, gather feedback to make sure it’s a good one. A great place to start is with friends and family. Tell them about your business idea, and ask for their input. Be realistic about the amount of time, energy and finances it might take you to transform that idea into a business concept. In the world of business, there’s nothing worse than seeing an entrepreneur have their savings and dreams shattered.

2. Inability to reach your goals

Because technology changes extremely fast, you may be unable to fulfill all the goals set out in the beginning. Rather than accept failure or change directions, savvy startup founders choose to let their operations freeze. That’s why many startups with a good idea (even great) end up in a zombie phase, until someone else comes and steals that idea and turns into in the next million-dollar company.

Sizable companies are not concerned that one or more of their projects might fail. They can afford to take a risk and fail. Startups, on the other hand, can’t afford to make any mistakes. The best thing that you can do is finish what you started, no matter how difficult or challenging that project may seem. It’s OK to fail, but you must have the drive to start all over again and be smarter than the last time.


3. Partnership decisions

As a marketing chief in a new startup, you have to be prepared to partner with different companies. Note that your field of activity and the field of activity of your potential investors may not be the same. Nonetheless, it’s still an opportunity you should consider, because it might help you grow your business.

When it comes to making the decision and choosing the company with which you want to do business with, it pays to have crystal-clear principles in place. This way, you can make better decisions for yourself and for your startup. When building a business – regardless of its niche – your core objective should be to focus on settling on crystal-clear policies that are the best at mitigating risk. As an entrepreneur, you should know that risk is omnipresent.

4. Hiring challenges

It can be nerve-wracking to hire new employees, especially if you’re new to the world of marketing. A lot of newbie entrepreneurs hire way too many people in the beginning because they wrongfully assume that they can handle the pressure. Sadly, they can’t. Even if you’re lucky enough to land a good investor with a lot of money, keep in mind that your experience is limited.

All startups face the cash flow issue. If you want to make it, you have to allow your team to work freely. Be sensible when hiring people, and try to limit yourself to a reasonable amount of people.


5. Cyber-attacks

To some extent, most of today’s businesses rely on the Web to sell their services or market their products. As a newbie marketer, you should know that your company may become the victim of a cyber-attack. It’s a challenge you have to learn to overcome, and if you can’t do it on your own, the best thing that you can do is ask for specialized assistance. An anti-virus software system and comprehensive firewall will help keep cyber-attacks under control.


Jason Phillips is a business writer and blogger. He has written several high quality articles. He also works for 247 Web Experts offering website designing and internet marketing services.