Apple will globally launch special-edition red iPhone 7s and 7 Pluses this week to commemorate its decade-long partnership with Aids awareness agency Red.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” Apple CEO Tim Cook said in a press release. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT) RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
The phones boast water resistance and dual-lens cameras. In place of the headphone jack, users will receive earpods that connect instantly to their Apple device as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories. The phones also boasts an A10 Fusion chip; new Retina HD displays with wide color gamut; stereo speakers; and iOS 10.
Apple did not say how much money will be donated to Red through the sales of its latest iPhones. Apple has contributed more than $130 million to Red during its 10-year its partnership. Red CEO Deborah Dugan said Apple is her organization’s largest corporate donor.
The phones will come in both 128GB and 256GB models and will start at $749. The devices will be available from Apple.com and Apple Stores as well as from Apple Authorized Resellers and select carriers.