LinkedIn has found a new way to keep you on its site longer.
The Microsoft-owned professional network has launched a new feature that displays curated news based on members’ interests and professions.
Dubbed Trending Storylines, the interest-based feeds will be posted daily to help you stay on top of what is new and trending in your industry. LinkedIn’s goal with the new feature is to inspire conversations and the sharing of new ideas among like-minded professionals.
“As professionals, two of our most valuable assets are time and knowledge,” LinkedIn product vice-president Tomer Cohen said in a blog post. “When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.
The customization of Trending Storylines for LinkedIn members is a combined effort of the site’s algorithms and its editorial team.
The new feature will include a number of perspectives from relevant Influencers to news publishers to people in your network. This, LinkedIn believes, will enable you to better make connections with people in your industry who share the same interests.
“If you work in healthcare, you may see a storyline about a new exciting advancement in biometrics,” Cohen wrote. “The storyline may include a perspective shared by a renowned healthcare expert, an article published by a top medical magazine and a post shared by someone you are connected to.”
Storylines will be assigned unique hashtags to make it easier for you to find and join conversations. LinkedIn will also keep you updated as the conversations evolve.
Trending Storylines can be found on your mobile homescreen under the Trending tab. PC users can find it the top right corner of the homepage. The feature is currently rolling out to U.S. users and will expand to other countries “soon.”