YouTube will no longer allow ads to appear alongside videos produced by channels with less than 10,000 views.
The policy change seeks to punish channel owners who lift and publish content from other creators in a bid to get more views and earn more money.
“Today, more creators are making a living on YouTube than ever before,” YouTube vice-president of product management Ariel Bardin said in a blog post. “However, with this growth we’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it … Now, we’re taking another step to protect creators by updating the thresholds required to join the YouTube Partner Program.”
YouTube said no ads will be served on YPP videos until the channel reaches 10,000 lifetime views, giving the video site firm enough background to ascertain the authenticity of a channel. At this point YouTube can better determine if a channel is following its community guidelines and advertiser policies.
The policy, which went into effect on Thusday, will not impact revenue earned on channels with less than 10,000 views prior to the change.
YouTube also said it will soon implement a review process for new creators who apply to be in the YouTube Partner Program.
“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” the company said. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”