April 11, 2017
In traditional marketing, brands blast consumers with adverts and promotional messages to drive conversions.
The trouble is, we no longer pay attention to that type of messaging. We don’t like adverts.
Think about it: when was the last time an ad persuaded you to buy a product or service?
Let’s start with a definition: Influencer marketing is the process of developing relationships with influential people who can assist you to increase the visibility for your brand, product or service.
Influencers can help you generate more traffic and sales to your business.
In short, you’re leveraging the influence that key people have on their audience to spread the word about your product or service.
Influencer marketing allows you to reach a targeted audience with a specific message that you know they are already interested in.
What are the benefits of influencer marketing? Is it effective?
So, perhaps you’re wondering how influencer marketing compares with other forms of marketing?
Here are a few figures for you to consider…
- Influencer marketing content delivers 11 times higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
- Burst Media discovered that influencer marketing campaigns returned an average ROI of almost 700 percent.
- When Launchmetrics surveyed 600+ marketers, results showed that 81 percent considered influencer engagement to be effective or very effective.
- People prefer to buy a product if a trusted source has recommended it rather than relying solely on the manufacturer’s own marketing efforts.
To read the remainder of Danny’s article, click here.
Danny Donchev has been doing SEO since 2004. At first, SEO was his hobby, but soon enough it became his passion and profession. Thanks to his high-ranking sites he has been lucky enough to escape the rat race.