Google Debuts ‘Similar Items’ to Get You Shopping

Google has launched a ‘similar items’ tool in its Image Search to encourage online shopping.

The new technology, available to mobile Web and Android users, supplies you with shopping details for items in the image you are viewing.

google similar items“The Similar items feature is designed to help users find products they love in photos that inspire them on Google Image Search,” Google said in a blog post. “The Similar items feature enables users to browse and shop inspirational fashion photography and find product info about items they’re interested in.”

Google uses machine vision technology to surface lifestyle items such as handbags, sunglasses, and shoes that are available for purchase and are similar to those featured in particular photos on Image Search. In the coming months apparel and home and garden item suggestions will also appear.

To give similar items a try, simply open results from queries like designer shoes.

If you own a brand and want your products to appear as Similar items, you must add and maintain product metadata on your pages. The markup is what enables Google to find product offerings on the Web and nab the product info.

Google offered the following tips for brands:

  • Ensure that the product offerings on your pages have product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly
  • See your images on image search by issuing the query “” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

Google said similar items will expand to more platforms later this year.

About the author


Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.