Business Security Webmasters

Is Your Web Resource Safe? A Quick Overview of Useful SSL Certificates

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It’s not unreasonable to assume that you have already installed an SSL Certificate — this up-to-date solution is already used by millions of Web resources to stay in tune with the growing interest in the issue of Internet security.

The number of valid SSL certificates in diverse domain extensions is now being increased by numerous SSL authorities. Given that more than 20 reliable U.S. certificate providers have already brought attention to their products, you can be tied up in knots while trying to choose a suitable option. Therefore, we are here to help you sort the wheat from the chaff and decide what choice to make to meet your SSL certificate needs.

What is SSL?

Considered a standard security technology used for making a connection between a Web server and an encrypted browser, SSL is primarily used for providing site owners with a high level of protection for their online transactions with their customers. Once the technology is in place, all generated traffic will be encoded, which ensures that all the routed information stays private. SSL is now supported by many Web browsers, programs used for file transferring, and e-mail programs, which protects dealing with customers online from unauthorized interference. Up-to-date cybersecurity is an essential subject for any online business focused on a successful outcome. According to the HPE’s 93-page Cyber Risk Report 2016, which challenges site owners to rethink how and where their organizations can be attacked, any online business should be armed with advanced solutions to meet any threats head on.

At this stage, an SSL certificate is a must-have component from the day a website is launched. Since such large Internet companies as Google have encouraged websites to switch from HTTP to HTTPS to keep everyone safe on the Web, it is worth pointing out that this new provision already has prevalence over non-HTTPS sites. Besides, Chrome — which is the browser of choice for more than 70 percent of users — warns its customers about the lack of security of a website without an SSL certificate, as do Firefox and IE. Furthermore, SSL certificate usage is a requirement for complying with PCI standards. Therefore, all eCommerce sites have already migrated to the new protocol.

In consideration of the above, and given the fact that SSL lays the foundation for privacy and critical security, there are at least several important issues it can solve:

SSL secures sensitive data

SSL helps to encrypt sensitive traffic transferred via the Internet, so that only the intended recipient gets the information. The process of data protection is fulfilled by means of two cryptographic keys: a public key and a private key, which contribute to prevention of computer fraudulence, hacking and other forms of unauthorized interference.

SSL assures authentication

The technology helps you to improve your business competitiveness, as awareness of security requirements helps customers to make a confident decision on using your services. When customers deal with SSL implemented websites they see they are sending information to a verified server. Furthermore, SSL plays a significant role in the promotion of a website, specifically in achieving a higher ranking in search results.

SSL gives a website a more credible image

The main benefit that website owners should take advantage of is a chance to achieve more online transactions through its increased credibility, achieved as a result of the implementation of the technology.

SSL is a must for PCI Compliance

Certain audits used to check compliance with PCI standards must be passed for credit card information to be accepted on your website. One of the requirements is the use of a SSL certificate. This makes migration inevitable.

A well-tailored Web platform is one of the main factors that can influence the development and growth of your business. While pursuing your online business prosperity, you should keep up with the current demands of the network environment. All business goals and expectations are primarily dependent on the degree to which you have developed the security aspect of your service. Proper use of SSL protects both site owners and customers, and helps you enhance the image of your company, as well as increasing profits.

At the very core of any Web resource prosperity there is a set of essential indicators and measures, such as business dealing, instant integration of new Web technologies into your environment, appropriate content management and front-page search engine marketing. In these days of increasing online competition any site owner should understand that although achieving a certificate can be an demanding task, it allows for higher ranking benefits, which stem from Google’s preference for trusted and certified websites. HTTPS is now used by the search engine as a ranking signal and https URLs have an advantage over websites using the old-fashioned protocol. Switching to SSL gives such SEO advantages as a ranking boost, referral information security and the avoidance of tampering by third parties.

SSL certificate types

When looking for an appropriate solution you should start with the kind of certificate you need: single, multi-domain, or wildcard certificate. Below, we have tried to simplify your task and offer three main types of SSL certificates gradation:

DV SSL Certificates
Domain Validation Certificates
OV SSL Certificates
Organization Validation Certificates
EV SSL Certificates
Extended Validation Certificates
  • No-frills;
  • An encryption-only certificate.
  • An instant identity confirmation;
  • Strong protection.
  • Phishing attacks prevention;
  • A high-level encryption.
No company validation is required; no organization name is entered in the certificate. Greater set-up and deployment flexibility; organization name is entered in the certificate. An extended level of verification; the highest level of protection.
  • A fully-functioning certificate can be received within minutes as there is no requirement to send a company’s validation documents.
  • The price for the certificate is the cheapest, as no validation from the certificate authority is required.
  • Your customers are assured that your legitimate organization runs the site, as it contains your organization’s authenticated details.
  • The type is essential for eCommerce websites or any other small business dealing with online money transferring.
  • The certificate verifies the legitimacy of a company, addresses and phone numbers, exclusive rights to use a domain, authorization of customers.
  • It confirms that a company does not appear on any government blacklists.
  • Your customers don’t know who operates the site.
  • Should you run an eCommerce website, your visitors may be concerned by a lack of reliability.
  • It increases the risk of third-party intrusions, as well as DNS poisoning and phishing.
  • The service incurs a higher cost.
  • There are potential speed decreases due to more robust encryption.
  • It can take from a few days to a few weeks to receive the certificate.
  • It can lead to some loss in connectivity speed.
  • The pricing may seem high for your budget.


To summarize, an SSL certificate should be considered an integral part of any present-day online business-dealing process. While in the sphere of Internet security the implementation of this new technology has become an essential component of day-to-day online financial transactions, it is also commonly used in effective site maintenance, even where no financial transaction takes place. Whether you consider the current climate of increasing online competition, or the essential need for online protection, this secure technology must now be considered a critical component of Web-based commerce.

About the author


Yana Vardomatskaya

Yana Vardomatskaya is a vice-president of business development for HQSoftware, a custom software development company with offices in New York City, Tallinn and development center in Minsk, Belarus. Having started with a wide variety of custom software development projects, now the company has made a go of IoT and AR/VR.