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April 26, 2017

How to Write a Proper Business Plan

Having a business plan is essential if you wish to start a business or lure some investors to back you up financially. After you’ve done your homework and you are aware of what a business plan is, it is time to write it down. You must write everything about your future company, including numbers, calculations and resources.

Summary

Your first and most important words about your company should be written in the summary as you try to describe it accurately. The summary should express what the business owner expects from his venture and what it is going to offer.

Description

Start by describing the industry you are going to be involved in. You will need to do substantial research to be well informed about the current condition of your niche. Talk about the possibilities you have found and how you are going to tackle them, as well as how you plan to expand in other markets connected to your business.

Marketing

This is maybe one of the most challenging aspects of your business because it involves heavy research of the market. The entrepreneur must define a target market to develop proper marketing strategies that would convert a high percentage of the people who see the advertisement.

Competition

“Keep your friends close and your enemies closer” is a famous proverb that is suitable for growing your business. You must analyze the strategies implemented by your competitors to define their strengths and weaknesses. The information collected can help you to produce better products and convert more.

Design

You must include a design section within your business plan to show prospective investors what your latest products are going to look like so they know what to expect. Ensure that you have described every single feature starting from the construction to all buttons on the exterior.

Company Management and Budget

Describe how your company is going to function on a daily basis by talking about your future employees and executives. You must explain the company’s logistics and outline the responsibilities of your whole team. Every division within your business should have specific tasks.

You must also include information about your capital, expenses and predicted income based on the information given.

Here are three suggestions gathered by our team to succeed when writing your business plan:

Set a specific target

When writing a business plan, there is a key audience you must identify so it is written according to the audience’s needs. In most cases, the most common audience is investors and lenders.

The way you represent the business to others is highly important and knowing that could save your plan from being rejected without being considered at all.

Keep it shorter

Keep the planning brief as the business plan should leave the readers with questions to keep the interest high. If you answer each and every question, the length of the article could be considerably increased, and many will avoid reading it.

You should write about the most important points of your business and show the others that you have thought about every opportunity and you are prepared to show results in a timely manner. It should trigger an interest within the investor so that he or she will schedule a meeting right away.

Don’t oversell 

The purpose is to garner interest in your ideas. Your readers must be interested enough to call for more information.

However, using too many superlatives could have a negative effect as you oversell your products. Write in such way that the superlatives are not written, but people would say them out loud while reading about your work.


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Karthik Krishnan is a tech addict and explorer. He regularly contributes to the Huffington post and Engadget. Check out his website here.

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