Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the methods that helped to rapidly put our company on the map.
So in this competitor link-building guide, we will share the steps we took to acquire those relevant, quality links, coupled with real data from some of our own link building campaigns.
Back in January 2016, we started out with only around 400-plus links referring back to our site. But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.
But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.
By leveraging Topsy’s thousands of dead backlinks, we ended up gaining more than a hundred links from this campaign alone, over the course of only a few months.
Here is a couple of examples of the kind of links we acquired:
How Did We Acquire High-Quality Backlinks?
Back in January, Neil Patel published a list of 15 tools for more effective content promotion.
In his list, however, we were curious about the inclusion of one tool in particular: Topsy.
If you still remember, Topsy was once a small and free tool for analyzing Twitter data. Just as data analytics was exploding, Topsy had already made a name for itself with the speed and depth of the insights it yielded for its users.
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