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May 2, 2017

How Growth Driven Design Can Cut Down Your Business Investment Cost

Have you ever wondered how top brands manage to keep their websites up-to-date and so good looking all through the year? This is because they rely on growth driven design (GDD). As the name suggests, growth driven design is the consistent growth of your business. Marketing surely is the  core reason behind why you created your website, right? Unfortunately, due to any number of reasons the focus can shift and you do not get your expected results. This is where growth driven design comes to your rescue!

What is Growth Driven Design?

To understand GDD, let’s start by giving you an example of a traditional Web design. Now, suppose, you are a shoe manufacturer that makes and designs trendy footwear and you are trying to get a piece of the market. You created your website following the traditional norms, it has a good-looking landing page, all the product information and still, your business is failing to attract leads. The following facts could be blamed for it:

• Trends are changing every day. At the time you selected the products to be featured on your website, they were trendy but the trend had faded by the time your website went live. It takes roughly three months to develop a website.

• You spend another three months to re-design your site (as you identified the earlier design is already out-of-date). Again, there’s a chance the information or news on site is too old to drive leads.

• You have already spent a hefty amount for designing and redesigning and the sales and marketing team is not in track with the website performance and user experience.

Hence, there is no return on investment. Traditional Web design development strategies are broken, utterly challenging and completely unreliable.

Why GDD is More Reliable for Your Business?

On the other hand, GDD thrives on a smarter approach that eliminates the risks of consistent growth of your online business. Such sites are launched much quicker and are under consistent review based on user data. The data driven model allows a site to get month-over-month improvement and never get static. When your website offers an adaptive structure, you can modify or change your marketing strategies and business plans, as per user demand.

Growth Driven Design stands on these three major points:

1. Minimizing the risk;

2. Learning and improving on a continuous basis;

3. Keeping the marketing and sales team informed.

How You Can Implement GDD in Your Business?

If you wish to take advantage of growth driven design, you must first learn how GDD works. There are two steps:

Step 1: Launch pad

Similar to the traditional website development, in the initial stage of GDD, the buyer persona, target group and the way the TG interact with your site, are set. But, unlike the conventional form, the GDD way of doing it is completely data-driven. This hypothesis helps you gain a clear understanding of how to move ahead and what the priority features of your website are. Once, 20 percent of your most impactful priority features have been identified, you are ready to publish your launch pad site.

A launch pad is the key to reach your business goals. Based on the performance of the launch pad site, and depending on user experience and feedback, future strategies are designed. A launch pad site is usually published within a month.

Step 2: Continuous improvement

The next step is all about developing and improving your site and making your users the focus. The motto is to understand the customers’ pain points and re-design the site accordingly.

The second step to continuous improvement is due to monthly sprint cycles. This is done by setting goals to achieve a target on that particular month. You must then conduct further research, acquire more data and re-shape your content. On the developmental end, targeted marketing campaigns could be created to drive traffic via blog posts, e-mail marketing, paid ads etc.

People, it’s time to grow. Past mistakes that are rectified in present will lead to a prosperous future. Growth driven design follows this simple strategy to solve the complex challenges faced by any online business. And you are rewarded with maximum ROI. Growth is good, and GDD is better than the best!


James Blatt is an experienced author who loves to spend his valuable time in creating write-ups on SEO, SMM and digital marketing initiatives. He is a senior manager in UrsDigitally, a leading Digital Marketing Agency in India. James is an avid reader of SPN and recommends you to visit