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May 18, 2017

Google Maps Marketing: Best Practices That You Need to Know

Local SEO Google Maps
Photo Credit: laihiu via flickr

In spite of the fact that some of us take pride in an innate sense of direction, Google Maps is still one of the best apps ever created.

Many entrepreneurs use Maps not only for their daily lives, but for their businesses, a technique called Google Maps marketing. But before we dig into the best practices of Maps marketing, you first need to know what it is.

What is Maps Marketing?

Google Maps gives you, as an owner of a particular business, the privilege of listing your business’ information including the name, hours of operation, contact numbers and address of your business. You can even include directions of how to get to your business.

When used appropriately, Maps can play a vital role in any digital marketing plan. In addition to that, if you’re implementing an efficient search engine optimization strategy, potential clients can easily find the location of your business.

Google surprised the digital marketing world in August 2015 when it made a huge change in its search results that impacted both Internet users and marketers. This change in Google’s search results yields only three business being listed rather than seven.

These business listings in Maps’ results were cut down to give searchers a more user-friendly search experience with their mobile devices.

As a result, those who are in the ‘three-pack listing results’ are lucky enough to receive more exposure.

With that in mind, we have listed some of the best practices for getting your business to appear in Google’s local ‘three-pack’ search engine optimization results. Here are some tips:

1. Create a physical address in the target location.

For your site to be in Google’s local three-pack search results, you have to make sure that you have a geographical location in your target area. Keeping a local address is a contributing element to the search engine.

The nearer your business is to the centermost part of the city or your target location, the more likely for your business to rank in the search results.

2. Establish your page in Google My Business.

After preparing and consistently improving your company’s website, the next important thing to optimize is your Google My Business page. Establishing a page will be beneficial not only for local SEO but also for your marketing strategy.

Listing your page on these three platforms: Google Search, Google+, and most importantly, Google Maps, will have a significant impact for your company.

Here are some key points when establishing your Google My Business page:

• Fill in your page with appropriate and consistent details.

• Represent your business it the same manner as you have with your other branding efforts.

• Choose the correct categories that are related to the nature of your business.

3. Make sure the details you submitted are consistent.

The business’ name, contact number and address you provided in My Business should be compatible with those on your website. Aside from your website, you also have to make sure that the necessary information appears on the worldwide web, like in social media platforms, and even in the directory listings.

Mentions of your business’ name, address, and phone number are signals that Google is using to ascertain the legality of your company, and it’s worth it to be a part of Google’s three-pack search results. These mentions are also commonly known as citations.

Although citations are just one of the numerous factors that impact local search results and local map marketing, it’s also one of the most crucial.

4. Create an individual page for every product and services.

Almost every company offers a wide array of goods and services. When you’re looking to have the best strategies in local SEO, you have to create a detailed and accurate page for every products and service that you offer. By doing this, you will be able to optimize each page with the matching keywords that represent each product and service.


Starting your marketing campaign with Google Maps is a wise choice. Grabbing a listing in Google Maps may be free but take note that making your website rank and marketing your business will require a lot of effort, time, and maybe money.


Patrick Panuncillon is a passionate leader and CEO of Creative Working Playground. He and his team of experts from the Philippines help their business partners across the globe achieve their fullest potentials through cutting edge SEO techniques and Digital Marketing Strategies. Connect with him now on LinkedIn.