Facebook has launched a redesigned Trending results page to offer readers more publication choices as the social media firm continues to respond to criticism that it is not doing enough to combat so-called fake news.
“You’ve always been able to click on a topic to see related posts and stories, but we’ve redesigned the page to make it easier to discover other publications that are covering the story,” Facebook said in a blog post. “Now, when you click on a Trending topic, you’ll see a carousel with stories from other publications about a given topic that you can swipe through. By making it easier to see what other news outlets are saying about each topic, we hope that people will feel more informed about the news in their region.”
Articles that appear in Facebook’s Trending section are, not surprisingly, the stories that are trending on the platform. Facebook determines if an article is trending using a number of factors such as the engagement around the article, the engagement around the publisher overall and if other articles on the topic are linking to it. The trending topics you see, meanwhile, will be based on a variety of factors, including Pages you’ve liked, where you live, previous trending topics with which you’ve interacted, and what is trending across the social media site overall.
The update will also make Trending easier to find for mobile users.
“We’re soon beginning a test in News Feed that will show people the top three Trending stories, which they can click on to see the full list of Trending topics and explore what people are discussing on Facebook,” the company said in a blog post. “While most people will not see Trending in their News Feed as part of this small test, we hope that it will help us learn how to make Trending as useful and informative for people as possible. If you do see the Trending unit in your News Feed, you have the option to remove it in the drop-down menu which will prevent it from being shown to you in the future.”
Facebook is first rolling out the new Trending results to iPhone users in the U.S. It will be coming to Android and desktop “soon.”