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How to Increase Your Domain Authority in 6 Steps

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Photo Credit: Augur Marketing via flickr

Ah, that sought-after first page position. Everyone wants it – from the beginner blogger to the established multi-national business.

When it comes to search engine optimization, there is no greater victory than having your website or blog rank high in SERPs. This is why marketers, copywriters and developers alike put so much effort into optimizing their content and websites.

But, aside from keywords, backlinks and mobile-friendliness, there is one metric that is often overlooked: domain authority (DA).

Before we learn how to improve your DA, let’s see what this metric is and why you should care about it.

What is domain authority (DA)?

Domain authority is a term coined by Moz, the go-to authority in SEO. This website metric goes from 0 to 100. As you might have guessed, the higher your DA, the better, because you are most likely to get more quality traffic and a higher rank.

Your domain authority is a good way to assess the results of your SEO efforts. If your website is in its infancy, keep an eye on this metric and see how it evolves in time. You can check your DA using Moz’s Open Site Explorer.

Your DA is calculated by taking into account a lot of factors, like the backlinks that point to your website and their quality. Luckily, there are some things that you can do to influence this metric.

6 steps to increase your domain authority

First off, let’s make one thing clear: don’t set out to get a DA of 100. Google, Wikipedia, and Facebook are just three examples of websites that got there. Moz.com itself only has a DA of 91. Your odds of getting to 100 are slim at best. As Moz explains it, it is using a logarithmic scale and a proprietary algorithm to come up with DA scores. So, it’s important to have realistic expectations.

If your DA is below 20 right now, you can easily boost it. If it’s already higher, you will need a lot of work to keep increasing it.

Let’s look at the six steps in detail:

1. Get technical about your SEO

No matter how much Google algorithms change, the technical aspects of SEO will always remain the cornerstone of SEO and of increasing domain authority. First, you need to map out your URL structure and optimize your robots.txt.

As soon as these look flawless, move to improving your navigability, site structure, meta tags, breadcrumbs, header tags, keywords, alt tags and so on. Add to your blog posts’ word count as much as possible.

2. Create quality content

If you’re a regular here, you know I’ve been writing a lot about the importance of quality content. It’s your best strategy to attract visitors, gain new leads and turn readers into paying customers.

And, of course, it’s fundamental for improving your DA.

Here’s why: quality content is linkable content. If you write great pieces of content, people will link to them. And you will gain new backlinks – one of the most important factors for improving your DA.

In order to get quality content published on your website, you need to:

• Do thorough research and quote your sources – this adds credibility to everything you publish.

• Write long-form blog posts – try not to publish articles that are less than 1,000 words. Ideally, you should aim for more than 2,000 words per post.

• Pack your articles with examples and actionable items (like these).

• Use photos, infographics and video content – they are great for engaging audiences.

Most importantly, be honest with yourself: do you have the skills and the time to write quality content? If not, it’s better to hire SEO copywriters than to just wing it and publish low-quality articles whenever you have the time.

3. Assess the quality of your backlinks

Ask any SEO expert about backlinks and they’ll tell you they are a gold mine, but…(there’s always a but!). Much like Google, Moz’s algorithm also penalizes spammy, bad or untrustworthy backlinks.

Your link profile (the sum of the links that lead back to your website) needs to be as diverse as possible in order to get a good DA and PR. There are a lot of factors that can determine if a link is toxic or not. You can run an analysis of your link profile using SEMrush’s tool.

As a rule of thumb, avoid link exchanges (“If you link to me, I’ll link to you”) – no authority website will offer that and you’re looking for authority websites to link to you. Also, make sure you don’t spam forums and other blogs by adding irrelevant comments with your link.

4. Don’t forget about internal linking

Each Wikipedia article has tons of links to other Wikipedia articles and it has a DA of 100. Internal linking reduces your bounce rate by keeping users engaged and reading more of your content.

Most importantly, internal linking helps Google bots easily crawl your content and signals them that a certain article is relevant. Ideally, whenever you link to an article, you should use its keyword as text anchor.

And, if you want to make sure that your internal linking reaches its purpose, make every internal link a do-follow one.

5. Get quality links

Instead of scam links like the above-mentioned “If you link to me, I’ll link to you,” go legit and get well-deserved links. You can guest post on other blogs or platforms or use Q&A websites like Quora.

Q&A websites are great not just for boosting your DA score but for genuinely helping people. Even more, they are a goldmine for finding new content ideas, connecting with professionals in the same industry as you and even getting some leads.

6. Be patient

If you read Moz’ description of domain authority, you learn that all new websites start with a DA of one. It doesn’t matter if you have hundreds of long-form articles from the get-go. Your DA will still be one.

However, if your website is three to four years old and you keep on publishing fresh content, the Moz algorithm works in your favor and you will soon see your DA increase.

Keep an eye on how your domain authority changes

The best way to boost your DA and to gain relevant traffic from people you can eventually turn into paying customers is to add relevant, evergreen and quality content. Do that and monitor your DA to see how your content strategy affects it. Don’t expect major changes overnight, though.

About the author


Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.


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  • Cool tips.. thanks alot. I actually expected something abstract though but the tips given are still workable.

  • Great article Adriana, but I have read elsewhere (can’t remember where or I would cite it) that you should keep your blog posts below 1000 words to keep the reader’s attention. I have a couple of posts on my blog that have well under 1000 words and some have well over 1000 words.

    I was thinking of rewriting my long ones and making them shorter, but now I guess I need to rewrite my short ones and make them longer.

    Anyway, great article and thanks for the tips, my website is still new and I need all the help I can get.


  • Adriana Tica’s articles are worthy to be written in golden words. She writes on especial issue and make the reader understand properly. Thank you Adriana Tica.

  • Hi Adriana, thanks for you article, i want add about important factors for website, you didn’t mention, mobile friendly, page speed test in Google, gzip compression, enable cache in the browser. I think webmasters need to connect SSL, (many hosting providers give free https).

    And last recommendations, do not forget that in a title, description, headline h1, and images – alt, should be present most important keyword (this is called, a direct occurrence of the keywords. Thanks for you post, and good luck to you.

    • Great question Hutch. I find it depends on the purpose of the article. If you are aiming to get that article ranked (perhaps it’s a main page on your site) long form works perfectly for this because you have more opportunities to use your target keywords. If you simply want something that’s shareable and more consumable, shorter content works well for this.

      I imagine this is different based on your industry or readership, but something I’ve seen with my content.

  • Hello, this is quite informative.
    Is buying of backlinks good? I have got many emails from companies which want to sell me backlinks so that my domain authority may increase.

  • Thank you for sharing this valuable article. keep sharing. I am new in this field, your article really helps me to understand well about domain.
    Keep sharing

  • Hi Adriana,

    Great article. Very useful post, I think fresh content is very useful for any website to engage people & for search engines. I think domain age, quality links and content are some important factors on which the Domain Authority depends.

  • Well, the domain name is one of the key criteria to find a website. Even if other criteria such as social proof, or reviews are becoming more and more important, I don’t think the Domain Name will stop being in the Top 5.

  • In making sure that one writes up to 1,000 to 2,000 words per post, does it mean that when you have finished explaining what is relevant about the topic you are writing and still in like 500 words. What else will you do to complete it?

  • What of those websites that one can just open and write one or two articles and the articles there will be doing very well in SERP. Does it mean that it has a DA already?

  • All the 6 steps mentioned in this post are very good. I strongly consider two points to increase domain authority one is quality content and the other is quality of backlinks.

  • increasing your Domain Authority loosely means increasing your chances of ranking higher in search engines. That’s why I’ve put together a list of 50+ ways that you can use to give your site’s DA the boost that it probably deserves. What’s more, I’ve also crafted an info-graphic containing all the strategies so that you can take a look at the fundamental points in an easier way. The post content is obviously more detailed, containing important explanations to the various points.

  • Hi Adriana,

    That becomes a wonderful tip. Thanks for sharing. I think exceptional content & sturdy backlinks are the most vital to a website to increase the DA

  • The best way to influence the Domain Authority metric is to improve your overall SEO. In particular, you should focus on your link profile — which influences MozRank and MozTrust — by getting more links from other well-linked-to pages.

  • My site has a so-so Domain Authority (DA), but despite that, I am getting more and more traffic as my previous SEO efforts are slowly taking in effect. I find it very challenging to pull my DA to a higher level. I’ve been really cautious with backlinking since the penguin updates, and shifted my efforts to making good contents and updating previously made poor ones.

  • Extremely pleasant article, I appreciated perusing your post, exceptionally decent share, I need to tweet this to my devotees. Much appreciated!