Mark Zuckerberg is on a mission.
The Facebook CEO has unveiled his new goal for his popular social network. And it’s a lofty one: Bringing the world closer together.
To be exact, the full mission statement reads: “give people the power to build community and bring the world closer together. That reflects that we can’t do this ourselves, but only by empowering people to build communities and bring people together.”
Zuckerberg, who announced Facebook’s new goal at the social media firm’s first-ever Facebook Communities Summit in Chicago, said he is not done with “making the world more open and connected,” but added that his company’s previous mission statement did not go far enough.
“Right now, I think the most important thing we can do is bring people closer together. It’s so important that we’re going to change Facebook’s whole mission to take this on,” Zuckerberg told the crowd of Facebook group admins.
“For the past decade, we’ve focused on making the world more open and connected. We’re not done with that. But I used to think that if we just gave people a voice and helped them connect, that would make the world better by itself. In many ways it has. But our society is still divided. Now I believe we have a responsibility to do even more. It’s not enough to simply connect the world, we must also work to bring the world closer together.”
Zuckerberg’s new goal builds on his nearly 6,000-word manifesto, published early this year, that talked about Facebook’s role in fostering and encouraging a global community.
The 33-year-old also used his time on stage at the event to announce a new set of tools for Facebook groups. The new features include group insights that offer real-time metrics around growth, engagement and membership; group-to-group linking enabling group admins to recommend similar or related groups to their members and membership request filtering which permits admins to sort membership requests based on common categories such as gender or location, and then accept or decline all requests in one go.
Check out the new tools in action in the video below: