June 26, 2017
Video marketing is a hot topic for us lately and for good reason.
Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the Internet and now more than ever those videos influence their purchasing habits.
To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.
Is video marketing expensive?
Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.
When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.
Where should you use video marketing?
Include video in your page content
A study by Mist showed that having video on your landing page increased your chances of being found on Page 1 for your targeted key phrases by 53 percent.
Having a Page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors.
Increasing your Page 1 rank chances by 53 percent makes a strong case for including video in your online marketing
Whether your summarize in a talking head style video or use Power Point to create a slide show video having that in your content is a great way to make the most of your video marketing.
Include video with your blog posts
You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?
When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.
SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by three times and that means three times the users and three times the link earning.
Should video marketing replace your blog?
Generally no but it should be made a part of it. While online videos represent 69 percent of all global consumer online traffic in 2017 and 69 percent is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.
It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.
How do you know if video marketing is right for you?
The easy answer is it most likely is but to be sure its good to test the waters.
Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.
Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.
You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.
Bonus tip for marketing videos towards women
Marketing to women? A recent study by adeliestudios.com found 83 percent of Moms turn to the Internet when they need answers.
It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.
Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user-friendly format.
Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.
As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River's University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General's Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca