Samsung Bixby Arrives in U.S. for Galaxy S8 Users

Samsung Bixby is finally coming to U.S. users.

Bixby, Samsung’s digital assistant, was released today for Galaxy S8 and S8+ users in the U.S.

Bixby, which Samsung has described as a rival for Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana, is available only to U.S. and South Korean users of Samsung’s flagship Smartphones, thus far. The digital assistant is available in Korean and English so far, although Samsung has promised to release more languages in the “near future.”

U.S. Galaxy S8 and S8+ owners must download an update to access the latest version of Bixby.

Samsung has described Bixby as the answer to ease of use, with its own dedicated button on the side of its handset.

“Confusion around activating a voice interface is a barrier we have removed to make it feel easier and more comfortable to give commands,” Samsung Software and Services executive vice president and head of research and development Injong Rhee said in a blog post.

“For example, instead of taking multiple steps to make a call – turning on and unlocking the phone, looking for the phone application, clicking on the contact bar to search for the person that you’re trying to call and pressing the phone icon to start dialing – you will be able to do all these steps with one push of the Bixby button and a simple command.”

Rhee said Bixby will offers users “a deeper experience” than its voice assistant competitors because it will be able to support practically every  task an application is capable of performing via touch commands.  Users will be able to utilize Bixby at any time and it will comprehend the current context and state of the app being used, permitting users to seamlessly carry out the current work-in-progress.  It will also enable users to change their mode of interaction at any point.

Making it easier for users as well will be Bixby’s ability to understand and comply with incomplete commands. It will ask users to provide more information if necessary and “take the execution of the task in piecemeal.”

Check out Bixby in action in the video below:

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