Social Media

Amazon Debuts Spark, a Social Network for its Customers

Amazon is doing al it can to bring in more sales with the launch of Spark, the eCommerce king’s very own social media site for shoppers.

Screen Shot 2017-07-20 at 2.12.12 AMSpark is a cross between Instagram and Pinterest, featuring a feed within its Amazon app to showcase products that are available for purchase.

“Spark is a place to discover things from people who share your interests,” reads Amazon’s description of the service. “Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover — and shop — stories and ideas from a community that likes what you like.”

Amazon will create a feed of personalized content after Spark users select their interests. They will be able to see content from other Amazon customers with similar interests. Shopping is as easy as tapping on product links or photos with the shopping bag icon.

Only Prime members will be able to contribute to Spark or interact with other users.

Spark, which currently is available only on the Amazon App for iPhone users in the U.S., can be accessed by tapping the main menu and then ‘Programs and Features,’ followed by ‘Amazon Spark.’  Although there is no compatibility for Android as yet, Amazon said users should “stay tuned.”

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Jennifer Cowan

Jennifer Cowan is the Managing Editor for SiteProNews.