There is much less abuse on Twitter today than there was at the beginning of 2017, the social media site claims.
Twitter said although there is “still much work to be done,” it is now taking action on 10 times the amount of abusive accounts compared to the same time period last year. It is also limiting account functionality or suspending “thousands more” abusive accounts on a daily basis.
“Our new systems, in the last four months alone, have removed twice the number of these types of accounts. Beyond the technology, our teams are continuing to review content daily and improve how we enforce our policies.”
Ho said contacting the senders of abusive tweets has been the key to Twitter’s success in addressing the issue. Now, accounts responsible for abusive tweets have limits placed on them for a set period of time and the account holder is told why the company has opted to do so. Ho said these accounts generate 25 percent fewer abuse reports and 65 percent of them only have to be put into a limited state once to convince the owners to watch their words.
Twitter’s quality filter tool, which allows users to mute keywords and filter out notifications, has led to a 40 percent decrease in blocks after @mentions from accounts they don’t follow.
“We have consistent harassment definitions and policies that apply to everyone,” Ho said. “However, people define abuse differently, so using these new tools, every person has control of what they see and experience on Twitter.”
Twitter first launched its new set of tools to surface safer search results and collapse potentially abusive or low-quality tweets back in February. The tools were also part of the company’s efforts to prevent trolls from creating new abusive accounts.