Branding Business Marketing

5 Tips for Making Your Packaging More Brandable

The right kind of branding can evoke an immediate, almost visceral reaction within the consumer. Many of us remember how it felt to open the box of our first Apple product, and we all know the excitement of coming home to a smiling Amazon box on the front porch.

Something common to businesses everywhere is the need for brand recognition, and customized boxes are a great way to get your company’s name out there. In fact, public “unboxings” have become a popular thing to do these days—there are whole YouTube channels devoted to it, with millions of subscribers. So it’s more important than ever to have your packaging be attractive and memorable. Here are five tips for improving the design of your custom boxes.

1. Keep a minimalist approach

The best boxes aren’t flashy or colorful. Think about it—Apple is known worldwide for the attractiveness of its products. What is it about them that makes them so appealing to consumers? It’s their simplicity. Minimalist designs feel cleaner, fresher and more modern. It’s an easy way to make your company feel professional and relevant.

Steer clear of loud color combinations and overly bold fonts; simple color palettes will do, or none at all. Use minimal pictures and graphics. Get multiple people to look over your design before sending it off to production. Feedback is an important part of the design process.

2. Size matters

Design packaging with the product in mind. A huge box for a small handheld device makes no sense and wastes time, materials and money. A good standard is to leave about 1/16” of space around all sides of the product.

3. Don’t rush it

Designs done without much thought, planning, and preparation rarely turn out well, and it’s usually obvious they were rushed. You should always first figure out the type of vibe you want to send. How do you want people to feel when they look at and experience your design? How should the box open? Should there be any content on the inside panels? Also consider the texture. What do you want your box to physically feel like? Do you want a sleek, soft matte feel, or does rugged plain cardboard fit your brand better?

4. The devil’s in the details

Small things like font, graphics, and copy/text really make it or break it. Which type of font will work best to convey the message you’re wanting to send? Serif, sans serif, condensed, bold, or script?

Photos, if any, are especially important to consider if you’re dealing with food packaging. Do you hire a professional to take photos, or will stock photography be sufficient? Stock photos are generally less expensive, but they may or may not have exactly what you’re looking for.

Text placement is another important factor. Don’t try to fit everything on the front of the package. A cluttered, wordy package is usually an unread one.

If you will be shipping your products, another fun thing to consider is custom shipping tape. You don’t have to settle for the standard brown or clear anymore. There are many companies that offer tape customized with your logo and/or colors.

5. Sturdiness is important

There are many types of material of varying thickness to consider. You need to think about how your product will be displayed. Will it be hung or stacked? Corrugated box printing is a great, high-quality option, and it’s practical too because of its sturdy, stackable nature. Corrugated boxes are easy to save and reusable, so your brand might even get extra exposure on moving day.

About the author

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Megan Shockley

Megan Shockley is a passionate writer who loves helping businesses learn how to succeed. She works with Wasatch Container, an elite custom packaging company in Salt Lake City. Megan also has a passion for the great outdoors and can be found exploring the beautiful landscapes of Utah at any chance she gets.