Pinterest is making its search experience more effective for its users.
Now, rather than opening the Explore tab to search for ideas, you can use the new search bar at the top of your home feed in the Pinterest iOS app.
The search bar, a Pinterest blog post said, makes “open-minded searching” a snap.
“You don’t need to know what something’s called, or which brand made it. You can start your search broad then quickly narrow in on the specific solution that’s right for you,” Pinterest product manager Audrey Tsang wrote. “In fact, 73 percent of all Pinterest traffic comes from people who start off their search with just one to three keywords. And 97 percent of all searches on Pinterest don’t include a brand name.”
Pinterest’s Lens camera, a new technology that allows you to put the camera in your Pinterest app to work, is also now available in the iOS home feed and is coming to Android “soon.” The Lens live camera search breaks down the pictures you take, making it easier to find specific items featured in the image.
Now, “when you spot something out in the world that looks interesting, you can quickly tap open Lens to snap a photo and find related ideas,” Tsang said.
Pinterest also launched a handful of other improvements to make your home feed more useful. Recommendations in your home feed now update instantly based on what you’re saving and searching on Pinterest.
The social media site has also been hard at work on ridding your feed of repeat pins to ensure you see a fresh variety of pins each visit.
Tsang said the company has managed to “almost totally eliminate exact duplicates.”